RICK OWENS SS27 巴黎

项目信息

项目品牌: RICK OWENS

项目行业: 服装及鞋履

项目日期: 2026-06-25 10:00 2026-06-25 22:00

项目地点: 巴黎

项目名称: RICK OWENS Spring/Summer 2027「STONE」男装秀

RICK OWENS(瑞克·欧文斯)|RICK OWENS Spring/Summer 2027「STONE」男装秀(巴黎男装周官方日程)|2026-06-25|巴黎

上午十点,Palais de Tokyo 的前庭水池。巴黎正在热浪里,气温超过华氏一百度,秀从十二点半提前到十点,入场发伞和冰水。黑色长凳在太阳下已经烫了,有人把节目单当扇子。

跑道是一条悬挑的金属格栅桥,斜着跨过水池;四条水柱从池边打上去,在水面以上合成一个拱。模特从拱下走过,水雾落在衣服上。水面被风吹皱,拱的倒影是碎的。

这个场地 Owens 用了很多年。1937 年的展馆、石柱、浮雕、长长的前庭,还有那面把天空复制一遍的水镜。他不需要布景,只需要把桥放进水里,其余交给建筑。

造型从体积开始:及地的黑色 polyester 斗篷、硬质橡胶管拼成的笼状长裤、乳胶、Frankenstein 式的厚底靴。斗篷长到拖地,走起来像一块布在移动。硬管互撞,走一步响一下。

另一半是剪裁:方肩的 silk crepe 西装、Duchesse satin 的短大衣,面料掺了再生聚酯,在 Como 的老织机上织,一天只出二十五米。还有一件手工挤塑的乳胶背心,三十五小时、四只手。

Adidas 的合作是这场秀的新闻点:充气式 Climacool 风衣,内置风扇配合冰袋,给跑者在赛前降温;同场还有一双 2027 年的跑鞋。充气的外壳把身体撑成气球轮廓,是全场最不像衣服的一件。

音乐是 Sissy Misfit《Girl in Bed》的独家 remix,只取最末日、最戏剧的段落循环。黑衣服、重 techno、上午十点的太阳,这三件事本来互相打架。

内容与传播:这场秀的图片几乎不用修,水柱、蓝天、黑衣服,三个元素就够。热浪本身也成了叙事,提前两小时、发伞、发冰水,这些细节比衣服更容易被转发。转发最多的是模特在水雾里低头的那几张。

制作判断:这是场地即布景的极端案例。不搭一件布景,只借水池、天空和阳光,成本落在桥上,一座能承重、能防滑、能拆走的临时结构,也是整场唯一需要工程计算的部件。

Ten in the morning, the reflecting pool in the forecourt of the Palais de Tokyo. Paris was inside a heatwave, the temperature already past a hundred Fahrenheit, and the show had been pulled forward from half past twelve to ten. Umbrellas and iced water were handed out at the entrance. Guests sat on black benches that had been baking in the sun since eight.

The runway was a cantilevered steel grating laid on a slant across the water, and four jets fired up from the pool to meet above it, forming an arch. Models passed under the arch and the spray came down on the clothes. A few wore capes over bare torsos, which made the heat visible on the body.

Owens has used this building for years. The 1937 pavilions, the stone piers and reliefs, the long forecourt, and the shallow water that duplicates the sky: the place already holds the two things he needs, scale and reflection. He does not build a set here. He puts a bridge in the water and lets the architecture do the rest.

Silhouette came first. Black polyester capes to the floor, cage trousers assembled from rigid rubber tubes, latex, and the platform boots that have become his standard. The models had to come down several flights of steps and then take a slanted metal ramp over water, thin, in heat, in boots with no give. Several of them looked like they might fall, and that risk is part of the language.

The other half was tailoring: strong-shouldered jackets in compact silk crepe, short caban coats in Duchesse satin woven with recycled polyester yarn on antique looms in Como, where twenty-five metres a day is the ceiling. A beige tank in hand-piped latex took four hands and more than thirty-five hours.

The Adidas collaboration was the news. Inflatable Climacool windbreakers with internal fans and an ice vest, a personal air-conditioning system built to cool a runner's torso before a race, and a new running shoe for 2027. Function was pushed until it became silhouette, and the inflated suits read as the strangest, most contemporary thing on the runway.

Sound was an exclusive remix of Girl in Bed by Sissy Misfit, reduced to the loops Owens called the most doomy and dramatic. Black clothes, heavy techno and ten o'clock sun should not work together. They did, mostly because the water kept interrupting the heat.

For communication the show is almost self-editing: water jets, hard blue sky, black clothes. Three elements and the frame is finished, and the spray gives the pictures a texture that no amount of grading would produce. The best frames are the ones where the water crosses the model rather than the background. The heat itself became narrative, the two-hour shift, the umbrellas, the iced water, and those details travelled further than any single look.

Production judgement: this is the extreme case of venue as set. Not one piece of scenery was built. The cost sat in the bridge, a temporary structure that had to carry weight, resist water and come apart again, and in the logistics of keeping an audience alive in a hundred-degree forecourt at ten in the morning.

What remains is a simple equation. Stone, sky, water and a line of black figures crossing it. Few brands have a venue that will do that for them, and fewer still know how little to add.

Source: public information published by lamodeenimages.



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