RONRON与Betty Boop跨界联名线下首展快闪

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理

项目品牌：待定

项目行业：服装及鞋履

项目日期： 2026-07-03 10:00 2026-07-27 22:00

项目地点：上海安福路

项目名称： RONRON与Betty Boop跨界联名线下首展快闪

RONRON x Betty Boop联名主题快闪

2026年07月03日-2026年07月27日

上海安福路

项目预告

项目现场

2026年7月3日至7月27日，MUSINSA中国独家落地RONRON与Betty Boop跨界联名线下首展快闪，依托上海安福路潮流街区区位优势，打造「Betty’s Sunny Side」主题限时空间。作为韩系少女时装与美式复古经典IP的首次中国联动项目，本次展览填补了甜酷复古跨界场景的市场空白，聚焦韩系穿搭爱好者与潮流年轻女性，以双IP美学融合实现品牌破圈与风格文化传播。

在空间造型与制作层面，场地以薄荷绿与柔粉为主视觉基调，结合标志性蝴蝶结与复古卡通元素，以巨型复古电视机艺术装置为核心视觉地标。空间采用轻量化软装与大面积印花立面搭建，科学划分橱窗外景、蝴蝶结廊道、联名服饰陈列区与周边礼品专区，依托梧桐街区自然光影，适配全天候氛围感街拍与沉浸式打卡。活动周期以阶段性体验玩法构建完整营销链路，全线首发联名服饰系列与独家限定周边，搭配社交打卡兑礼、阶梯消费满赠等福利机制。依托安福路持续的年轻客流优势，活动积累大量穿搭种草UGC内容，以沉浸式场景体验强化双IP差异化风格记忆，高效完成圈层传播与市场曝光，打造今夏上海辨识度极高的时尚跨界标杆快闪展览。

From July 3 to July 27, 2026, MUSINSA China launches the first offline crossover pop-up of Korean romantic girl brand RONRON and classic retro IP Betty Boop at its Anfu Road store. Titled “Betty’s Sunny Side”, the project marks the first domestic collaboration between Korean youthful fashion and American retro culture, targeting Korean-style outfit lovers and trendy young females and creating a unique fairy-tale street scene with sweet and cool aesthetics.

In terms of spatial design and production, the venue adopts mint green and soft pink as core visual tones, integrated with classic Betty Boop cartoon elements. Centered on a giant retro television art installation, the lightweight space is divided into themed window scenery, bow check-in corridor, co-branded clothing display and gift zones. With large-area printed facades and soft decoration, the site perfectly matches the natural light of Wutong street blocks for all-day aesthetic shooting. During the whole event cycle, the store launches full co-branded apparel collections and exclusive limited peripherals. Visitors can obtain custom gifts by sharing check-in content on social platforms and unlock premium co-branded items through tiered consumption benefits. Leveraging the traffic advantage of Anfu Road’s trendy block, the event continuously generates massive outfit-planting UGC content, strengthens the dual IP’s retro and girly style recognition, and builds one of the most distinctive fashion crossover limited-time exhibitions in summer Shanghai.

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