人头马君度集团首届 ACE 调酒师天才学院嘉年华

2026年08月08日-2026年08月09日

上海 创邑 SPACE

项目现场

人头马君度集团首届ACE调酒师天才学院全国总决赛配套公众嘉年华，是品牌链接专业调酒赛事与大众酒水消费市场的创新落地项目，具备行业人才孵化与鸡尾酒文化普及的双重意义。

项目在空间规划上采用内外分区的双层场景架构，以活力红色为主视觉色调，打造开放式户外鸡尾酒文化现场，兼顾专业竞技属性与大众休闲体验。室内专业竞赛区承载全国16强调酒师巅峰对决，围绕创意调酒、餐酒搭配、可持续调酒三大专业命题开展赛事比拼，优胜者可晋级法国国际赛事；户外嘉年华设立人头马、君度、布赫拉迪、植物学家四大品牌展位，由参赛调酒师客座主理吧台，限时呈现原创决赛特调作品。活动期间，摇壶挑战、风味品鉴、互动游戏及轻食休憩配套丰富体验维度，访客可凭券兑换酒品与小食，并近距离交流调酒创作理念。

场地多处品牌主视觉装置适配社交打卡传播，精准覆盖酒类KOL、行业从业者与都市微醺爱好者。活动以专业赛事树立行业标杆调性，依托达人实地体验产出圈层内容，实现专业赛事破圈普及，持续夯实人头马君度在鸡尾酒领域的权威品牌形象。

As the public carnival supporting the first ACE Bartender Genius Academy National Finals by Rémy Cointreau Group, the project innovatively connects professional bartending competitions with public wine culture experience, undertaking the significance of cultivating new bartending talents and popularizing cocktail culture.

Adopting an indoor and outdoor dual-space layout and a vibrant red visual tone, the event builds an open outdoor cocktail scene integrating competition, experience and social interaction. The indoor arena hosts the national top 16 bartender finals focusing on creative cocktails, food matching and sustainable bartending, with winners qualifying for international competitions in France. The outdoor carnival features four brand booths with original final-exclusive cocktails created by competing bartenders.

During the event, shaker challenges, flavor tastings and interactive games enrich public experience, allowing visitors to communicate with top bartenders in person. Equipped with multiple brand visual installations for social check-in, the event targets wine KOLs, industry practitioners and urban cocktail lovers. It establishes the group’s professional benchmark status in the cocktail industry, drives high-quality circle content dissemination through influencer on-site experience, and realizes effective brand prestige upgrading and cultural popularization.

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