馥绿德雅xBREEZE南法庄园

2026年08月03日-2026年09月03日

上海 巨鹿路853号Breeze Garden

项目传播

项目现场

馥绿德雅携手 BREEZE 打造的南法庄园限时快闪，是品牌围绕全新无花果限定琥珀护发精油推出的场景化营销项目，以南法普罗旺斯假日风貌为叙事基底，突破传统护发体验形式，实现香氛护发与休闲下午茶的跨界融合创新。

项目在空间造型与制作设计上紧扣南法庄园主题，采用清新绿意结合暖调原木作为整体基调，搭配藤蔓、无花果、草本花艺等自然装置，还原松弛治愈的果园庄园氛围。场地科学划分香氛体验区、发丝护理区与联名下午茶休憩区，构建多维度沉浸式感官场景。现场开放精油嗅闻、发丝试用等专业体验，直观呈现限定产品香调与护理功效，并设置多处主题打卡场景。

活动周期承担核心传播营销职能，品牌以打卡兑小样的激励机制引导用户参与，将嗅觉、味觉与发丝护理体验深度结合，全方位强化产品香氛记忆点。依托街区休闲式场景的高适配传播属性，有效激发社交平台UGC种草内容产出，以线下沉浸式体验赋能线上传播，深化品牌南法自然、精致松弛的香氛护发调性。

The limited-time South French Manor pop-up co-created by Rene Furterer and BREEZE is an innovative offline marketing project centered on the new fig amber hair oil.

Restoring the holiday style of Provence, it integrates professional fragrance hair care and delicate afternoon tea to build an all-sensory experience space. Adopting fresh green tones and warm original wood textures, the space is decorated with vines, fig decorations and herb florals, recreating a relaxed manor atmosphere. It is divided into fragrance experience, hair care and leisure areas to realize diversified scene experience. On-site essential oil smelling and hair trial experiences intuitively display the layered fragrance and product efficacy, while themed check-in spots are designed for social dissemination.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识