COLMO亮相2026上海劳力士大师赛

COLMO亮相2026上海劳力士大师赛

2026年10月21日

上海 久事体育馆旗忠网球中心

项目传播

项目现场

COLMO 作为 2026 上海劳力士大师赛官方合作品牌，于旗忠网球中心打造「理享巅峰」主题菁英体验空间，完成高端 AI 全屋智能与 ATP 顶级网球赛事的跨界联动。上海劳力士大师赛是亚洲唯一 ATP1000 男子网球顶级赛事，代表网坛巅峰竞技水准；COLMO 品牌以新包豪斯美学为根基，秉持 “攀登不止” 的内核，与网球选手持续突破、追求极致的竞技精神形成价值共振，本次项目跳出传统品牌展位模式，将全屋智能人居场景植入赛事嘉年华板块，让观赛人群在赛场语境中感知菁英理享生活。

项目空间落位旗忠网球中心外场大师嘉年华区域，分为赛场互动打卡区、全屋智能实景体验舱、菁英会客沙龙区三大板块。空间造型融合赛事蓝与 COLMO 标志性深灰，采用利落几何线条，以巨型网球与球拍艺术装置作为视觉焦点，金属哑光构件、通透玻璃隔断塑造克制高级的空间气质，将赛场竞技感与家居静谧感相融；体验舱内部复刻墅级家居场景，与外部喧闹赛场形成场景反差。

在制作层面，整体采用模块化预制装配，便于快速搭建与拆除；家居场景应用隐形预埋工艺，隐藏管线，黑珍珠套系厨电、洗护产品完整嵌入空间，AI 智感系统可联动灯光、影音，参观者能够现场体验全屋场景一键切换，装置预留多机位打卡面，适配社交拍摄需求。活动期内，除静态产品展陈，现场设置迷你网球互动挑战、菁英设计师沙龙、球星对话分享环节，把产品体验融入观赛休闲流程，观众观赛之余沉浸式品鉴 COLMO 的科技与设计。

传播营销层面，项目精准触达高净值菁英群体、网球爱好者、室内设计师，依托大师赛全球赛事流量，联动体育 KOL、生活方式达人到场打卡，产出短视频与图文内容，线下赛场实景体验，联动小红书、抖音、视频号线上分发，借顶级体育 IP 弱化家电硬广宣讲，传递科技赋能高阶人居的品牌主张。

项目意义在于，借助亚洲顶级网球赛事的国际舞台，把 COLMO 理性美学与攀登精神传递至全球菁英受众，打通高端体育圈层与全屋智能客群，为高端科技家电顶级赛事线下场景运营打造标杆案例。

As official partner of 2026 Rolex Shanghai Masters, COLMO built an elite themed experience space “Elegance at Peak” at Qizhong Tennis Center, delivering cross-boundary integration between premium AI whole-house smart home and top-tier ATP tennis tournament. Rolex Shanghai Masters is the only ATP1000 men’s tennis event in Asia, representing the highest standard of global tennis competition. Rooted in Neo-Bauhaus aesthetic, COLMO upholds the spirit of continuous ascent, resonating with athletes’ pursuit of excellence.

Beyond conventional brand booth display, the project embeds whole-house smart living scenarios within tournament carnival area, allowing visitors to perceive elite lifestyle within tennis competition context. Located in Masters Carnival zone outside Qizhong Tennis Center, the venue consists of three sections: tennis interactive photo zone, whole-house smart experience cabin and elite salon.

The spatial styling combines tournament blue and COLMO signature dark grey with sharp geometric lines. Giant tennis and racket art installations serve as visual anchors. Matte metal components and transparent glass partitions create restrained premium texture, blending competitive energy and tranquil residential atmosphere. The experience cabin replicates villa living scenes and forms contrast with bustling outer venue.

For fabrication, modular prefabrication is adopted for rapid assembly and dismantling. Concealed pre-embedding technique hides pipelines inside the cabin. Black Pearl series built-in kitchen and laundry appliances are seamlessly integrated. The AI sensory system enables synchronized control of lighting and audio-visual systems, allowing visitors to switch living scenes with one command. Multi-angle photo spots are reserved for social sharing. During the tournament, apart from product showcases, mini tennis challenges, designer salons and athlete sharing sessions are hosted onsite, embedding product trial into spectator experience.

For communication and marketing, the project targets high-net-worth elites, tennis fans and interior designers. Leveraging global exposure of the Masters, sports and lifestyle KOLs are invited to generate short videos and posts. Offline onsite experience links with content distribution across Xiaohongshu, Douyin and WeChat Channels. The top sports IP helps avoid straightforward product promotion and interprets how technology empowers premium residential living.

This project puts COLMO’s rational aesthetics and pioneering spirit onto Asia’s premier tennis stage, connecting high-end sports community and smart home consumers, establishing a benchmark for premium tech home appliance activation within world-class sports events.

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