劳力士“蚝式传奇”全球首展

2026年6月10日至6月28日

上海西岸穹顶艺术中心

项目传播

项目现场

劳力士「蚝式传奇」全球首展于2026年6月9日在上海西岸穹顶艺术中心盛大启幕，正式开启蚝式腕表诞生百年的庆典叙事。从空间叙事与造型语言审视，项目选址西岸穹顶艺术中心——这座由工业遗存转化而来的当代艺术地标，其穹顶结构所蕴含的包裹感与永恒性，与劳力士蚝式腕表「恒动不息」的品牌哲学形成深层共振。

展览以多空间叙事为展陈逻辑，将百年制表史拆解为可漫步的时间剧场：经典珍稀表款与卓越当代杰作并置，代表性佩戴者肖像穿插其间，构建起从1926年首枚蚝式腕表问世至今的完整史诗脉络。制作层面，开幕活动以世界著名女高音歌唱家颂娅·咏切娃一曲《爱的颂歌》揭开序幕，品牌代言人贾樟柯、李娜与众多特邀嘉宾齐聚现场，以艺术、电影与体育的跨界阵容，将工业制造升维为文化仪式。

作为1926年诞生于防水革命、并以「精准、可靠」定义现代制表标准的顶级品牌，劳力士此次以全球首展姿态登陆上海，不仅是对蚝式百年技术谱系的档案式回溯，更标志着品牌在中国市场从高端零售向沉浸式文化基础设施与公共艺术事件的战略进阶，以「曾经孕育蚝式、如今塑造灵魂」的创新精神，完成了一次关于时间、探索与永恒的品牌宣言。

The Rolex "The Oyster Legend" global debut exhibition opened on June 9, 2026, at the West Bund Dome Art Center in Shanghai, officially launching the centennial celebration narrative of the Oyster watch. Examining spatial narrative and formal language, the activation selected the West Bund Dome Art Center—a contemporary art landmark transformed from industrial heritage—whose dome structure's inherent sense of enclosure and eternity resonates deeply with Rolex's "Perpetual" brand philosophy.

The exhibition employed multi-space narrative as its curatorial logic, deconstructing a century of watchmaking history into a walkable time theater: classic rare timepieces and outstanding contemporary masterpieces were juxtaposed, interwoven with portraits of representative wearers, constructing a complete epic thread from the debut of the first Oyster watch in 1926 to the present. Production-wise, the opening was unveiled by world-renowned soprano Sonya Yoncheva's performance of "Ode to Love," with brand ambassadors Jia Zhangke, Li Na, and distinguished guests gathering to elevate industrial manufacturing into a cultural ritual through an interdisciplinary lineup spanning art, cinema, and sports.

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