Rolls-Royce 「RULES REWRITTEN」Exhibition landed in Shanghai on July 12th 2019. All rules were broken here in the Exhibition.
Designed and produced by APAX, six different immersive spaces were created in the exhibition, where you can think and dream in unlimited ways.
RR SPACE | RR 空间
RR Space presents the history and milestone moments of Rolls-Royce via videos on LED screens and air projections.
RR STATION | RR 站点
Inspired by the oldest train station in the UK, we designed the RR station. The classic station, decorated with avant-garde graffiti, exudes a unique charm.
REVENSING TANKS | 逆流水库
We built reversing tanks for the display area of the black badge. Water flowed upwind into the ceiling, representing the young generation's fearless life attitude.
NEVERWHERE | 乌有乡
NEVERWHERE was presented just like how Neil Gaiman described in his book. There are clouds and fantasies, people can reach to another world through the door.
GOODWOOD THEATRE | 好木头剧场
Guests could enjoy the latest commercial of Phantom Rules Rewritten and the rebel themed Phantom in the theatre.
ROYCE'S CLUB | 莱斯先生的俱乐部
Guests could have a good rest at Royce's Club after their tour.
10:00 - 12:00
对公众开放 Open to public
上海世博创意秀场 Shanghai Expo I-Pavilion