SASAKIDS 「WONDER BASE 奇妙基地」限时慢闪空间

2026年09月06日-2026年12月31日

上海 西岸梦中心

项目现场

儿童童装品牌SASAKIDS落地上海GATE M西岸梦中心，打造「WONDER BASE 奇妙基地」限时慢闪空间，以“释放孩童想象力”为核心主题，依托西岸滨江工业遗存建筑的独特肌理，将工业场地氛围与自然童趣美学相融，构建兼具艺术感与松弛质感的亲子体验场景，是品牌传递年轻化穿搭审美的线下重点企划。

空间制作摒弃传统童装门店密集陈列模式，以柔和原木材质与温润大地色系为整体基调，搭配流畅曲线造型与自然绿植装置，弱化商业售卖感，打造轻盈治愈的场地氛围。场内科学划分趣味试衣区、儿童艺术创作角、户外游乐打卡区与限定商品陈列区，集中展示品牌当季主打舒适面料的松弛系童装系列。活动期开设涂鸦、手工创作等多元亲子互动项目，给予孩童自由创作空间，访客打卡即可领取限定贴纸、童趣配饰等伴手礼。

项目精准面向注重穿搭质感与审美培养的新生代父母，依托西岸片区优质文艺亲子客流，邀约亲子、童装垂类达人探店造势，打造可逛、可玩、可打卡的城市亲子目的地，在小红书亲子圈层持续发酵，完成品牌审美价值输出、新品场景种草与线下体验转化的完整营销链路。

Children’s clothing brand SASAKIDS launches the limited-time slow pop-up “WONDER BASE” at GATE M West Bund Dream Center Shanghai. Centered on “unleashing children’s imagination”, the project takes advantage of the industrial heritage architectural texture of West Bund riverside area, integrating industrial space temperament with natural childlike aesthetics to form an artistic and relaxing parent-child venue, serving as a key offline project for the brand’s youthful aesthetic promotion. Moving away from the dense display logic of traditional children’s clothing stores, the space adopts soft log materials and earthy color tones, matched with smooth curved structures and green plant installations to reduce commercial atmosphere and create a gentle healing vibe.

The venue is divided into functional areas including playful fitting zone, kids’ art corner, outdoor recreation check-in zone and limited-product display area, showcasing the brand’s new seasonal collections featured by comfortable fabrics and casual styling. During the event, parent-child experiences such as graffiti and handmade creation allow children to explore creativity freely, and visitors can receive exclusive stickers and accessories after checking in.

Targeting aesthetic-focused new-generation parents, the project leverages high-quality local parent-child foot traffic and invites vertical KOLs for in-store sharing. It builds a popular urban parent-child destination, spreads influence on Xiaohongshu parent-child communities, and forms a complete marketing loop covering brand aesthetic output, new-product seeding and offline sales conversion.

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