2019上海车展 - 捷途

2019年04月15日-2019年04月25日

上海 国家会展中心

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4月25日，为期10天的第十八届上海国际汽车工业展览会(以下简称“2019上海车展”)在国家会展中心(上海)圆满闭幕。作为全球规模最大、最具影响力的国际A级车展之一，以“共创·美好生活”为主题的2019上海车展吸引了来自20个国家和地区的1000余家知名汽车展商倾情参与，国内外各大主流汽车品牌以高规格参展。

Lasting for 10 days, the Shanghai International Automobile Industry Exhibition ( “Auto Shanghai 2019”) concluded on April 25th at the National Convention and Exhibition Center Shanghai. As one of the largest and most influential international A-level auto shows in the world, the Auto Shanghai 2019 had the theme of “Creating a Better Life” and attracted more than 1,000 exhibitors from 20 countries.

奇瑞控股旗下序列品牌捷途以“用行动定义旅途”为主题，以“旅行+”为战略方向，一共携七款车型亮相本届上海车展，分别是X70、X70S、X90、X95、X70 Coupe、X70S-EV和JETOUR X。

Under the brand slogan "Define Your Journey" and the strategy "Travel+", Chery Holdings' Jetour made an appearance with 7 models at the Auto Shanghai 2019, including the X70, the X70S, the X90, the X95, the X70 Coupe, the X70S-EV alongside the JETOUR X.

近900平米捷途品牌展台，从展台设计、搭建到运营维护均由SMS GROUP全程承办，通过六大产品展示区及VIP接待区结合新车发布，打造专属品牌“旅行+”体验，其他功能区还包括智能体感互动区、车辆拍照功能体验区、捷途咖啡DIY区、精品陈列展示区等。

SMS GROUP designed, built and managed the 900 square meter brand experience with 6 show- and VIP-areas. As an extension to the car launches, we created functional zones such as a smart interactive area, a vehicle experience area, the Jetour coffee DIY area and a boutique area to create the "Travel+" brand experience.

展台体验结合环屏水幕、二次元体感拍照等前沿展现技术，融入弥漫现场的浓郁咖啡香气，将舒适惬意的旅行氛围与科技智能的互动体验巧妙呈现，在车展期间吸引众多观众前来驻足体验。

Cutting-edge technologies like a programmed water screen, 2D somatosensory camera etc. were combined smartly with human and trendy elements such as barista coffee to create atmosphere in a highly interactive experience, attracting many visitors to participate.

从产品发布会到媒体及公众日，从展台设计到活动运营，SMS GROUP以“临场力”为核心，保持初心，打造令人身临其境，带来丰富参与感及惊喜的浸入式品牌体验。

From the launch events on the media day to the public days, from the design of exhibition stands and events to the operations, SMS GROUP was showcasing its vision of "The Power of Live", empowering brands by creating immersive experiences that engaged and amazed.

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图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/Y4QiREODRtDFMv5r93TILA