韶音随我声动都市快闪 上海

2026年05月29日-2026年05月31日

上海 新天地1期户外广场

项目预告

项目现场

韶音「随我声动都市・耳畔美学 至臻声场」限时体验空间近日登陆上海新天地，以纯白流线型展台叠印金色品牌标识构建地标级视觉锚点，将专业声学科技转译为可逛可感的都市潮流美学事件。

从空间叙事审视，沉浸式声动主舞台以全天候Live音乐演出持续拉升氛围，成为街区C位焦点；核心试听区集中陈列OpenDots 2耳夹耳机、OpenFit Pro开放式耳机及OpenSwim Pro 2游泳耳机全矩阵，通过杜比音效与头部追踪等黑科技的现场对比试听，强化产品认知。品牌大使张婧仪专属打卡区以人生四格自拍机、签名耳机镌刻服务与真人立牌形成高粘性粉丝情感触点；耳畔美学搭配区则大胆将耳机与发圈、耳夹等时尚饰品混搭陈列，具象化"耳畔配饰化"的消费趋势。

作为2011年以骨传导技术起家的专业运动耳机品牌，韶音持续领跑开放式声学赛道，此次选址潮流文化地标新天地，不仅是对品牌年轻化战略的纵深推进，更标志着其从硬核运动场景向都市时尚生活方式的战略破圈，以"声动都市"的叙事重构科技产品与身体美学的边界。

The Shokz "Sound the City · Aesthetic to the Ears" limited experience recently landed at Shanghai Xintiandi, constructing a landmark visual anchor through a pure white streamlined stage emblazoned with the gold brand logo, translating professional acoustic technology into a walkable urban trend aesthetic event.

Examining spatial narrative, the immersive sound stage commands the C-position with all-day live music performances amplifying the atmosphere, while the core trial zone presents the full product matrix—OpenDots 2 ear-clip earbuds, OpenFit Pro open-ear headphones, and OpenSwim Pro 2 swimming headphones—strengthening product cognition through on-site demos of Dolby Audio and head-tracking black technology. Brand ambassador Zhang Jingyi's exclusive check-in area forms high-stickiness fan touchpoints through a four-frame selfie booth, signature headphone engraving service, and life-size standees; the ear aesthetic pairing zone boldly mixes headphones with hair ties and ear clips, materializing the "ear-wear as accessory" trend.

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