六神“蚊”学院

2026年04月14日

上海 虹口雷士德工学院旧址

项目现场

2026年，六神联合气象局、清华大学及中山「蚊子工厂」打造「先懂蚊，再驱蚊」驱蚊3.0时代科普快闪，标志着这一经典国货品牌从传统驱蚊产品商向科学防蚊解决方案平台的战略升级。选址百年红砖建筑，项目以复古校园风为空间基调，复古绿、纯白与原木色调搭配录取通知书、学生卡等入学仪式道具，将科普场域转化为沉浸式「蚊科生」体验空间。

空间设计突破传统快消陈列逻辑，六大学科展区构建完整科研叙事：蚊虫学实验室1:1还原中山「蚊子工厂」，超大生态箱直观展示活蚊习性；蚊情学数据站首发2.0全国蚊情热力图，融合气象大数据与AI；清华专家驻场拆解「蚊子爱咬谁」的科学机理。制作层面，第三代山野青柚驱蚊蛋与小六神婴童系列（0酒精0刺激）于此首发，配合「蚊子吐真言」互动装置与权威大师课，实现从硬核科普到产品转化的闭环。

此次快闪不仅是新品发布，更是六神以产学研协同重塑国货科技形象的标杆实践——将权威科研机构的专业背书嵌入沉浸式校园场景，为传统日化品牌如何以「科学叙事+场景体验」激活年轻消费群体提供了极具创新性的范式。

In 2026, heritage brand Liushen (六神) launched the "Know Mosquitoes First, Then Repel Them" Mosquito Repellent 3.0 pop-up with the Meteorological Bureau, Tsinghua University, and the Zhongshan "Mosquito Factory," signaling a strategic pivot from traditional repellent manufacturer to scientific prevention platform.

Set in a century-old red-brick building, the retro campus aesthetic employs vintage green, white, and wood tones, with admission letters and student cards transforming the venue into an immersive "Mosquito Science Student" experience. Six academic zones construct a complete research narrative: the Entomology Lab features a 1:1 Zhongshan Mosquito Factory replica with live mosquito observation; the Data Station debuts the 2.0 National Mosquito Heat Map using meteorological big data and AI; Tsinghua experts decode mosquito attraction science. Production-wise, the third-generation Wild Grapefruit Repellent Egg and Liushen Baby series (zero alcohol, zero irritation) launched alongside interactive installations and masterclasses, completing the loop from hardcore science to conversion.

This activation represents Liushen's benchmark practice in reshaping heritage brand image through industry-academia-research synergy—embedding authoritative scientific backing within immersive campus scenarios, offering an innovative paradigm for traditional FMCG brands to engage younger demographics through scientific storytelling and experiential scenography.

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