SK‑II 全新神仙锁精华新品发布会

2026年09月01日-2026年09月20日

上海 西岸中環

项目传播

项目现场

SK‑II「一瓶锁护青春」神仙锁精华新品发布会于 9 月 1 日落地上海穹顶花艺建筑空间，是品牌 45 年深耕 PITERA™抗老科研的里程碑发布项目，依托高端私享发布会形式，完成重磅新品的权威亮相。项目空间以柔光米白极简奢雅为整体基调，借穹顶建筑原生结构烘托仪式氛围，打造悬浮锁形艺术装置、精华油珠动态光影陈列墙、PITERA™溯源科研展厅以及轻奢媒体沙龙区，把产品 “先渗后锁” 的抽象护肤机理转化为可观赏、可感知的沉浸式视觉叙事，实现科研逻辑与高级美学场景的融合表达。

活动定向邀约媒体、美妆 KOL 及高端会员参与，全球品牌代言人张子枫、林允到场完成新品揭幕并分享抗老体验，科研专家现场拆解浓缩 PITERA™搭配 0.7mm 赋能精华油微珠的核心技术，解读三重锁护抗老功效。发布会产出大量高品质影像内容，联动后续线下体验空间与全渠道上市节奏，借助明星影响力引爆社交声量，完成行业圈层权威种草，打通内容传播、用户教育与零售转化，构筑新品上市阶段完整的品牌营销闭环。

Held at a domed floral‑themed venue in Shanghai on September 1, SK‑II new‑product launch event for “Lock Youth In One Bottle” Super Lock Serum marks a milestone of the brand’s 45‑year‑long anti‑aging research on PITERA™. Adopting soft off‑white minimalist luxury tone, the venue takes advantage of the dome architectural feature to build suspended lock‑shaped art installation, dynamic light‑and‑shadow display wall of serum beads, PITERA™ origin research exhibition hall and deluxe media salon area.

It visually translates the “penetrate‑then‑lock” skincare mechanism into immersive aesthetic scenes and integrates scientific logic with high‑end visual presentation. The invitation‑only event gathers media, beauty KOLs and premium members. Global brand ambassadors Zhang Zifeng and Lin Yun attend the unveiling ceremony and share anti‑aging experience, while research experts interpret the core technology of concentrated PITERA™ and 0.7‑mm energizing serum micro‑beads as well as triple anti‑aging benefits. High‑quality visual assets generated from the launch connect with follow‑up offline experience spaces and omni‑channel sales roll‑out. Leveraging celebrity influence and circle‑level seeding, the campaign forms a complete marketing closed‑loop covering social communication, consumer education and retail conversion for the new product release.

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