STAYREA十九周年「19依旧在一起」夏日主题快闪

作者: Winniekong

代理商: TBC

#活动预告 #活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：娱乐及文化

项目日期： 2026-07-14 10:00 2026-07-14 22:00

项目地点：上海长宁来福士

项目名称： STAYREA十九周年「19依旧在一起」夏日主题快闪

STAYREAL「19 依旧在一起」上海站

2026年07月14日-2026年07月19日

上海长宁来福士

项目现场

自7月14日起，STAYREAL于长宁来福士百年钟楼户外草坪开启十九周年「19依旧在一起」夏日主题快闪，依托品牌周年情怀内核，面向潮流青年与品牌粉丝打造沉浸式沙滩派对，同时联动专属惊喜小站构建双城打卡矩阵，有效激活商圈夏日户外客流。

项目空间造型极具夏日治愈氛围，以海盐蓝与暖黄为主视觉配色，结合MOJO FAMILY全套IP立体装置，打造Rabbit.Q主题墙、夏日专线巴士、跳房子互动区、好运签点位与沙滩休憩区等多元场景。场地采用轻量化模块化户外搭建，开放式布局巧妙融合百年钟楼历史建筑肌理，搭配日间自然光影与夜间氛围灯光，适配全时段氛围感拍摄。场内同步设置周年限定售卖区与扭蛋互动装置，发售服饰、文创等全新周边。

整场阶段性快闪以持续更新的线下体验内容支撑传播营销，游客通过全域打卡、消费满赠获取限定周边，自发在社交平台输出探店内容、扩散活动话题。品牌依托十九周年情怀积淀与治愈IP号召力，吸引跨城粉丝参与，持续产出社群UGC内容，以线下实景欢聚体验带动线上长效传播，既强化品牌温情陪伴的社群调性，也打造了上海夏日标志性的潮流户外快闪范本，实现客流激活、粉丝沉淀与品牌热度升级的多重价值。

Launched on July 14 at the outdoor lawn of Changning Raffles’ century-old bell tower, the STAYREAL 19th-anniversary themed pop-up takes “Still Together” as the core concept to build a summer beach party for trend youth and brand fans. Cooperating with another pop-up booth to form a dual-city check-in matrix, the event revitalizes summer outdoor passenger flow of the mall.

In terms of spatial design and production, the venue adopts fresh sea-salt blue and vibrant warm yellow tones, fully equipped with complete MOJO FAMILY 3D installations, themed check-in walls, summer bus installations and interactive areas. Built with lightweight modular structures, the open space integrates vintage bell tower architecture with day-and-night lighting systems, delivering high-quality shooting scenes. With anniversary merchandise zones and gashapon machines, it launches exclusive limited apparel and cultural peripherals.

The phased offline activities support systematic marketing communication. Visitors can get limited gifts through full-scene check-ins and consumption benefits, and continuously spread event topics via social platforms. Relying on the brand’s 19-year emotional accumulation and IP appeal, the campaign attracts cross-city fans, generates abundant UGC content, strengthens community stickiness, and builds a typical summer trendy outdoor pop-up in Shanghai, realizing integrated value of offline experience and online heat amplification.

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