施丹兰仲夏永昼花园限时空间

2026年07月18日

上海 永福路52号

项目现场

北欧高端沐浴护理品牌施丹兰STENDERS打造「仲夏永昼花园」夏日限时体验空间，立足北欧仲夏极昼的地域文化底蕴，突破传统洗护品牌单一售卖模式，面向都市年轻群体传递自然植萃、感官疗愈的沐浴生活理念，构建闹市中的沉浸式北欧夏日秘境。

在空间造型与制作搭建上，项目以森系薄荷绿与奶油白为主视觉色调，搭配烂漫花艺造景，以巨型仲夏花冠装置为核心视觉地标，整体采用轻量化装配式软装搭建，施工轻盈且可塑性强。场地科学划分花园打卡区、香氛叙事长廊、产品体验区与主题售卖区，依托自然光影与柔和氛围灯光，交织花艺清香与品牌精油香氛，昼夜皆可适配氛围感拍摄与沉浸式体验。

项目以展期核心三日集中活动为营销传播核心载体，形成完整传播链路，线下开放全品类洗护产品实操体验，搭配全域打卡集章兑小样、社交探店抽好礼、阶梯消费满赠等多元玩法。三日高密度、沉浸式的线下互动体验，持续激发用户自发产出社交UGC内容，实现圈层扩散传播。本次活动将北欧自然文化、夏日情绪疗愈与品牌洗护理念深度融合，进一步强化品牌天然植萃、感官疗愈的核心标签，打造今夏极具辨识度的香氛沐浴主题沉浸式打卡空间，完成品牌调性升级与流量转化的双向赋能。

Nordic bathing and care brand STENDERS launches the limited-time "Midsummer Eternal Day Garden" immersive experience space. Inspired by Nordic midsummer polar day culture, the project conveys natural healing bathing concepts to urban youth, integrating floral installations, fragrance sensory experiences, product trials and retail scenes to build a peaceful Nordic summer secret realm in the city center. In terms of spatial design and construction, the venue adopts forest mint green and cream white with blooming floral decorations, centered on a giant midsummer corolla installation.

Built with lightweight assembled soft decorations, the space is divided into garden check-in areas, fragrance corridors, bathing product experience zones and merchandise sales zones. Combined with natural light and soft ambient lighting, the intertwined floral and essential oil fragrance creates an immersive atmosphere suitable for all-day shooting and experience. The three-day core intensive activities form a systematic marketing and communication system. Visitors can experience full-range care products, obtain fragrance samples by completing check-in and stamp collection, win gifts through social sharing, and enjoy tiered consumption benefits.

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