STUART WEITZMAN 思缇韦曼 40 周年传奇之夜

STUART WEITZMAN 40周年传奇之夜

2026年09月09日

上海 恒隆广场

项目传播

项目现场

STUART WEITZMAN 思缇韦曼 40 周年传奇之夜于 2026 年 9 月 9 日落地上海恒隆广场，活动同步开展日间四十周年庆典与全球首家全新概念旗舰店启幕，以 “向心出走，张弛由我” 为周年主题。本次活动借品牌创立四十周年的里程碑节点，回溯品牌源自纽约的先锋设计理念与西班牙精工工艺底蕴，强化 Stretch 弹力鞋履的核心产品认知，传递当代女性向外探索、向内自洽的张弛态度，将周年盛典与全新旗舰店落地绑定，彰显品牌深耕中国高端鞋履市场的战略决心，把鞋履单品升维为独立自信的生活方式表达，同时官宣品牌将在 2027 春季推出手袋系列，正式拓展配饰赛道，为品牌长线布局打开新的增长空间，是奢侈鞋履品牌依托线下盛典完成品牌历史回顾、新品类预告与线下门店升级的典型案例。

在空间造型与现场制作层面，场地于恒隆广场打造 “匠心履迹” 主题展览空间，整体采用简约高级的现代叙事风格，空间色调克制沉稳，以展墙、档案展柜、光影叙事串联品牌四十年发展脉络，重点呈现标志性 Stretch 弹力工艺与经典鞋履档案。空间动线兼顾日间门店参观、静态展览浏览与晚间盛典演出，划分品牌历史展区、鞋履档案陈列区、舞台表演区与嘉宾交流区域，整体制作兼顾奢侈品发布会的精致质感、展品保护需求与舞台艺术表现力，将鞋履藏品、现代舞表演场景融合在同一叙事空间内。

活动期间，品牌全球总裁 Jonathan Lelonek 亲临现场，全球品牌代言人杨幂携专属定制鞋款亮相，谢欣舞蹈剧场带来原创现代舞演绎弹力设计内核，朱正廷、孟羽童等跨领域 “SW 张弛派” 嘉宾到场，同时展出与马兰戈尼上海设计学院合作的创意作品，现场发布品牌未来发展规划。从传播营销维度来看，明星嘉宾阵容、现代舞艺术表演、品牌历史档案展具备极强话题属性，激发时尚媒体、穿搭达人产出专业内容与社交 UGC。项目弱化硬广宣讲，依靠沉浸式展览、艺术表演与嘉宾叙事传递品牌精神，实现品牌历史重塑、形象焕新、门店造势、新品类预热的完整营销闭环。

STUART WEITZMAN’s 40th Anniversary Legendary Night was held at Plaza 66 Shanghai on September 9, 2026. The event incorporated daytime anniversary celebrations and the opening ceremony of the world’s first new-concept flagship store, under the theme “Wander inward, move freely”. Marking the brand’s 40-year milestone, the campaign traces its New York avant-garde design philosophy and fine Spanish craftsmanship, strengthening consumer recognition of the iconic Stretch elastic footwear technology.

It interprets the modern women’s spirit of outward exploration and inner balance. Combining the anniversary gala with the new flagship launch, the event demonstrates the brand’s strategic commitment to China’s premium footwear market. It elevates shoes into a lifestyle statement and announces the brand’s plan to launch handbags in Spring 2027 to expand into accessories, creating new growth opportunities. It serves as a typical case for luxury footwear brands to review heritage, preview new categories and upgrade physical stores through offline galas. In terms of spatial styling and on-site production, the “Heritage Footprint” exhibition is built within Plaza 66 with minimalist and sophisticated aesthetics. Restrained colour palette, display walls, archive cabinets and narrative lighting unfold the brand’s 40-year history, highlighting Stretch technology and classic shoe archives. The visiting route accommodates daytime store visits, exhibition viewing and evening gala performances. The venue is divided into heritage exhibition zone, shoe archive display, stage area and guest lounge. Production balances the refined texture of luxury events, artifact protection and stage artistry, integrating shoe collections and modern dance performance within one narrative space.

During the event, Global President Jonathan Lelonek attended, while global brand ambassador Yang Mi appeared with custom-made shoes. Xie Xin Dance Theatre delivered original modern dance to interpret the essence of elastic design. Cross-field guests including Zhu Zhengting and Meng Yutong were present, and collaborative artworks with Marangoni Shanghai Design Institute were displayed. The brand also unveiled its future roadmap. From marketing‑communication perspective, celebrity guests, modern dance performance and heritage exhibition generate strong media appeal, inspiring fashion media and influencers to produce professional reports and social UGC. Instead of product‑oriented promotion, the project conveys brand spirit via immersive exhibition and art performance, forming a complete marketing closed‑loop covering brand heritage recap, image renewal, flagship store promotion and new category preheating.

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