SWISS瑞士国际航空 X MANNER主题快闪

SWISS瑞士国际航空×MANNER主题快闪

2026年09月19日-2026年09月20日

上海 徐汇滨江

项目传播

项目现场

SWISS瑞士国际航空携手精品咖啡品牌MANNER落地上海徐汇滨江限时主题快闪，以「一杯咖啡赴约苏黎世」为核心叙事，是高端航空文旅品牌与城市日常生活方式品牌的创新性跨界企划。瑞士国际航空长期秉持精致、优雅、治愈的欧式旅行美学，代表着瑞士高端出行与国民文旅形象，而MANNER以简约质感的精品咖啡文化深耕都市年轻群体，二者联动打破航空品牌传统营销边界，将远途旅行的浪漫意境平移至城市日常场景，实现文旅气质与都市生活美学的双向融合，具备品牌场景破圈、旅行心智唤醒、年轻客群沉淀的重要意义，为航空文旅年轻化、场景化传播提供优质范本。本次项目在空间造型与场景制作上极具氛围感与叙事性，依托徐汇滨江一线江景的自然基底，对MANNER整栋门店进行全方位瑞航主题改造，整体风格简约高级、治愈松弛。

空间以航空旅行与苏黎世秋日意境为核心，落地标志性飞机尾翼艺术装置、巨型手绘联名咖啡杯与云端苏黎世风景打卡背板，搭配专属航迹快门拍摄站点，将云端飞行、瑞士地貌风光与滨江都市景致巧妙融合，细节处融入航空主题软装与品牌视觉元素，层层递进构建沉浸式城市微度假场景，弱化商业营销感，强化艺术打卡与氛围体验属性，实现飞行美学与咖啡空间的自然共生。活动期内容丰富且体验层次完整，现场重磅推出联名限定「秋玫瑰拿铁」，以玫瑰香气融合醇厚咖啡风味，复刻瑞士秋日独有的温柔松弛气息，打造专属季节味觉记忆。门店二楼专属打造VR沉浸式体验区，让访客足不出城即可身临其境体验瑞航全新机舱环境，直观感受品牌升级后的精致出行服务。同时配套完整互动福利体系，用户到场扫码打卡即可参与瑞航限定盲盒抽取，收获联名颈枕、文创周边等专属礼品，同步上线定制联名纸袋与系列限定周边，完善场景体验与情感留存链路。

项目精准面向都市青年、旅行爱好者与生活美学群体，将航空旅行的远方浪漫与日常咖啡的松弛治愈深度绑定，借助滨江优质景观资源打造高辨识度城市微度假打卡地标。从传播营销维度来看，高颜值主题空间、沉浸式VR飞行体验、季节限定饮品与稀缺联名周边，形成极强的社交传播内容，有效撬动社交平台UGC自发打卡与种草扩散，在传递瑞航优雅精致的旅行美学、唤醒大众瑞士出行向往的同时，完成双品牌调性联动升级、圈层口碑沉淀与年轻化心智渗透的完整营销闭环。

The limited-time themed pop-up jointly launched by SWISS International Air Lines and premium coffee brand MANNER at Shanghai Xuhui Riverside adopts the core narrative of “Meeting Zurich with a Cup of Coffee”. As an innovative cross-border campaign between high-end aviation tourism and urban lifestyle brands, it breaks the traditional marketing boundaries of aviation brands.

SWISS has long represented exquisite, elegant and sophisticated European travel aesthetics and Swiss national tourism image, while MANNER is deeply rooted in urban youth groups with minimalist and high-quality coffee culture. The collaboration perfectly integrates distant travel romance with daily urban leisure life, realizing the two-way empowerment of tourism temperament and lifestyle aesthetics, and providing a typical reference for the youthful and scenario-based communication of aviation tourism brands. In terms of spatial styling and scene production, the entire MANNER store is fully renovated with SWISS aviation themes based on the superior riverside landscape. With a minimalist and sophisticated tone, the space is equipped with iconic aircraft tail installations, giant hand-painted co-branded coffee cup sculptures and cloud-style Zurich landscape backdrops. A dedicated aviation track shooting booth is set up to blend cloud flight imagination, Swiss natural scenery and urban riverscape views seamlessly. Delicate aviation-themed soft decorations enrich the spatial details, building an immersive urban micro-vacation atmosphere that prioritizes artistic experience and social attributes rather than rigid commercial display.

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