San-X pop-up store

2026年07月24日-2026年08月09日

上海 五角场合生汇

项目现场

2026年7月24日至8月24日，治愈系掌心萌物IP Handspupu全国首站「漫人游园会」落地上海世纪汇广场，是依托治愈系潮玩IP打造的暑期商业体验项目，精准聚焦年轻女性、毛绒潮玩爱好者及亲子群体，以梦幻游园主题场景激活商场暑期客流，同时承载IP新品首发与城市限定内容落地的品牌迭代意义。

在空间造型与制作上，展区以奶粉、浅蓝、米白为主色调，搭配拱门、热气球、糖果花环等童话元素，以巨型Pupu立体充气装置为核心视觉打卡点。场地采用轻量化软装搭建，整体风格柔和清新，科学划分主题打卡门头、氛围拍照组团、新品陈列区与周边售卖区，适配全天候氛围感拍摄，现场首发全新海豹Bobo角色盲盒及多款上海城市限定周边产品。

活动整体运营周期以常态化特色场次构建完整营销链路，通过多场网红一日店长互动、全域打卡兑礼、社交平台探店抽奖、阶梯消费满赠等多元玩法，持续盘活现场客流。丰富的线下沉浸式体验不断吸引跨城粉丝到访，持续产出优质社交UGC内容，依托IP治愈内核实现圈层传播破圈，有效提升品牌热度与商场客流活力，成功打造今夏五角场极具代表性的毛绒IP游园主题快闪地标。

From July 24 to August 24, 2026, the national debut of the healing cute IP Handspupu “Fantasy Garden Party” pops up at the LG2 atrium of Shanghai Century Link Plaza. As a vital summer commercial project, it targets young females, plush toy collectors and family audiences, revitalizing mall summer passenger flow with soft and healing scene aesthetics while launching brand-new IP products and Shanghai-exclusive derivatives.

In terms of spatial design and production, the venue adopts tender milk pink, light blue and off-white to create a fairy-tale garden atmosphere. With classic amusement elements and a giant three-dimensional Pupu inflatable installation as the core visual highlight, the lightweight and fresh space is divided into themed check-in areas, aesthetic shooting zones, new product display areas and merchandise booths, fully suitable for all-day atmospheric shooting. The exhibition launches the new Bobo character blind box and a full range of city-limited peripheral products. The whole event forms a systematic marketing communication system through continuous featured offline sessions.

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