上海时装周SS2014 Vera Wang 2013秋冬闭幕大秀

On October 25, 2013, Vera Wang’s grand closing show for Shanghai Fashion Week was successfully staged at Taiping Lake Park, Shanghai Xintiandi. Fully created and produced by APAX, the high-end fashion show served as the grand finale of the annual Shanghai Fashion Week, delivering an impeccable audio-visual feast and presenting a new chapter of the brand’s localized development in China. The show featured the brand’s latest wedding dress designs and debuted its ready-to-wear collection in the Chinese market for the first time, breaking the single public impression of Vera Wang’s wedding dress positioning and demonstrating the brand’s diverse and advanced fashion design strength. Different from conventional indoor fashion shows, the project adopts an open outdoor water-side venue. With the natural water landscape and modern urban scenery as the background, APAX builds a unique immersive show space through customized stage modeling, professional lighting and elaborate on-site layout. The organic integration of natural scenery and fashion aesthetics creates a romantic and advanced show atmosphere. As a landmark cross-border fashion event, this show not only showcases the brand’s cutting-edge design concepts, but also elevates the international professionalism and influence of Shanghai Fashion Week, laying a solid foundation for Vera Wang’s dual-line market promotion of wedding dresses and ready-to-wear collections in China.