She’s Mercedes 2019年度盛典

项目品牌: Mercedes-Benz 梅赛德斯-奔驰

项目行业: 汽车及制造

项目日期: 2019-12-04 16:00 2019-12-08 21:00

项目地点: 上海 W酒店

项目名称: She’s Mercedes 2019年度盛典

She’s Mercedes2019年度盛典

2019年12月04日-2019年12月08日

上海 W酒店

项目传播

项目信息

梅赛德斯-奔驰自2015年起倾力打造She’s Mercedes 这一女性专属平台,旨在联结世界各地女性,供她们交换观点,释放最好的自我,从彼此身上汲取灵感与力量,激励更多女性勇敢追求梦想。今年在中国,Jack Morton作为活动项目总承办方承接了She’s Mercedes 2019的全年活动,将“智荟空间”带到宁波、大连、长沙、北京、西安、南京、成都和厦门这八个城市,并在上海举行了为期三天的 “2019 She’s Mercedes 年度盛典”。

“She’s Mercedes”, an initiative launched by Mercedes-Benz in 2015, is an annual program designed to inspire, connect and empower women in China. This year, Jack Morton was the lead agency to create the She’s Mercedes 2019 series, a year-long program that travelled to eight cities across China starting from Ningbo and Dalian, followed by Changsha, Beijing, Xi'an, Nanjing, Chengdu and Xiamen. The finale took place in Shanghai with a 3-day experiences.

从7月到11月,我们为超过约360位女性客人带来了时尚、美食、运动和音乐这四大主题的“智荟空间”活动,涵盖生活方式手工体验,自我提升课堂及试乘试驾等活动环节。从各领域KOL大咖带领大家一起动手打造一条高定礼服裙,一起制作美味沙拉,一起学习演奏非洲鼓,联合Lululemon的品牌大使一起亲近自然做露天瑜伽,到由知名讲师带来的知识性课堂,让嘉宾们在活动中相识交流,分享观点获取经验,从彼此身上发现灵感和力量。

From July to November, we brought over 360 guests on a journey to experience four key pillars of She’s Mercedes - fashion, wellness, fitness and music- through lifestyle hands-on workshops, self-improvement lectures and test-drives. From making a dress, salad, having a drum lesson guided by famous KOLs and yoga sessions with Lululemon ambassador to mindfulness seminars, the guests had the opportunity to connect, exchange ideas and share experiences, all the while learning from one another.

项目信息

工作坊 | Workshops

时尚 Fashion

美食 Wellness

运动 Fitness

音乐 Music

在2019 She’s Mercedes年度盛典中,梅赛德斯-奔驰邀请了约135位客人体验其高端的品牌生活方式。三天活动中,客人品味了精致的米其林菜肴,聆听行业大咖们的智慧对谈,在梅赛德斯-奔驰星辉车系的伴随下,开启一段文化致雅之旅和设计致美之旅。在颁奖盛典之夜,客人莅临梅赛德斯-奔驰星愿基金爱心筹款区购买设计师x遗产地合作产品,为中国青基会希望工程奉献一片爱心;亦参观打卡影展区,了解历年She’s Mercedes活动留影和相关优秀女性的照片和故事。颁奖盛典的高光时刻给予了年度合作设计师和“最佳车主故事奖”得主。所有宾客盛装出席晚宴,享受着品牌的盛情款待和对女性的关怀,共同度过了璀璨耀眼的美好夜晚。

For the finale - 2019 She’s Mercedes Year-End Event, Mercedes-Benz invited 135 guests to experience the ultimate Mercedes-Benz lifestyle. For three days, guests savoured Michelin-star cuisine, took part in inspirational sharing sessions, test drives, as well as cultural tours and arts & crafts experiences. Guests had the opportunity to make a positive contribution to the community with the charity sale corner as well as take photos at the dedicated the “Make Our Story” Photo Gallery, featuring some of the greatest female leaders and their stories. The finale ended on a high note with a glamorous gala dinner followed by an exciting award ceremony, recognizing the achievements and stories of yearly co-designers and Mercedes-Benz owner.


年度盛典| She’s Mercedes Year-End Event

欢迎晚宴 Welcome dinner

Crosstalk- “她故事” Her story

"她”之旅- 致雅 She’s Mercedes Experience –  Aman Yangyun Culture Tour

“她”之旅- 致美 She’s Mercedes Experience – me Store Artistic Tour

“她“盛典 She’s Mercedes Gala Night

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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为: https://mp.weixin.qq.com/s/y2-RQ-PQu2nYt9XLIc_11Q

部分信息来自  jackmorton 微信公众号内容

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