水星STARZHOME「水星睡眠实验室」限时快闪

水星睡眠实验室

2026年10月01日-2026年10月03日

上海 瑞虹天地太阳宫

项目传播

项目现场

深耕家纺领域三十余年、秉持“科学守护睡眠”理念的国货头部品牌水星家纺，落地全新升级STARZHOME体系下的「水星睡眠实验室」限时快闪，于10月1日至10月3日登陆上海瑞虹太阳宫。面对当代青年普遍存在的睡眠焦虑，传统家纺静态陈列已难以打动年轻消费群体，本次项目以“用水星，稳躺赢”为核心主题，将专业睡眠科研体系转化为沉浸式互动策展场景，是品牌从传统床品售卖转向科技睡眠生活方式输出的重要年轻化转型实践，进一步夯实品牌“科技助眠、舒适守护”的长期市场定位。

从空间造型与制作维度解读，项目打破传统家纺展厅的居家柔和范式，打造未来科技感沉浸式睡眠破译空间，整体场景视觉简约高级、氛围静谧治愈。场地科学划分五大主题体验展区，包含闪睡密码区、热气球深睡装置、破茧蝶翼亲肤场景、AI智睡测枕区与躺WIN共享站，各展区主题视觉差异化鲜明，装置采用轻量化艺术美陈、科技光影交互与沉浸式场景造景结合的制作方式，兼顾打卡视觉质感与大众互动体验需求，实现睡眠科技可视化、场景化、可触摸化呈现。

活动周期内体验体系完整丰富，访客可领取专属集章手册，逐一打卡五大密码展区集齐印章，兑换品牌限定周边礼品；现场搭载AI智配定制枕设备，通过人体压力传感检测完成个性化睡眠数据测算，实现“一人一枕”的精准科学适配。展区同步陈列泡芙鹅绒被、胶原蛋白蚕丝被、闪睡被等主力科技床品，让消费者直观感知面料、工艺与科技优势。10月3日品牌代言人王濛空降现场，联动脱口秀嘉宾开展睡眠主题对话，以明星影响力与趣味内容拉高活动热度。在营销传播层面，科技感沉浸式场景、趣味打卡集章玩法、明星线下助阵形成多重传播亮点，精准触达饱受睡眠困扰的年轻群体，激发用户自发产出社交UGC内容。线下沉浸式体验有效消解科技品类的距离感，强化水星科技睡眠的年轻化、潮流化品牌形象，线上话题持续发酵破圈，形成场景体验、内容种草、社交传播、用户心智沉淀的完整营销闭环，为国货家纺品牌年轻化场景营销、科技理念大众化传播提供优质参考范本。

As a leading domestic home textile brand with over 30 years of experience, Shuixing Home Textile adheres to the brand philosophy of “safeguarding sleep with science”. From October 1 to 3, the brand launched the limited-time “STARZHOME Sleep Laboratory” pop-up at Shanghai Ruihong Sun Palace. Targeting the prevalent sleep anxiety among contemporary young people, the campaign abandons traditional static home textile display modes. Centered on the theme “Sleep Steadily, Win with Mercury”, it transforms professional sleep research systems into immersive interactive exhibitions, marking the brand’s critical youthful transformation from simple bedding sales to scientific sleep lifestyle output and consolidating its long-term positioning of technological sleep protection. In terms of spatial styling and on-site production, the project creates a futuristic and immersive sleep-decoding space instead of conventional cozy home-style layouts.

The venue is divided into five themed zones: Quick Sleep Password, Deep Sleep Hot Air Balloon, Skin-friendly Butterfly Cocoon Scene, AI Pillow Testing Zone and Relax & Win Sharing Station. Adopting lightweight artistic installations, technological light interaction and immersive scene design, each zone features differentiated visual presentation, making sleep technology visible, touchable and experiential while ensuring photographic texture and audience interactivity. During the event, visitors can collect stamps at all themed sites with exclusive guide manuals to redeem limited-edition brand gifts. Equipped with AI customized pillow testing devices and body pressure sensors, the venue provides personalized sleep data detection and one-person-one-pillow precise adaptation experience. Core technological bedding products including puff down quilts, collagen silk quilts and quick-sleep quilts are fully displayed for visitors to perceive the superior fabric craftsmanship and functional advantages.

Brand spokesperson Wang Meng made a special appearance on October 3 and joined talk show guests for themed dialogues, greatly boosting public attention and event popularity. On-site experiences are closely integrated with marketing communication. The futuristic immersive space, interactive stamp-collecting gameplay and celebrity offline engagement form multiple viral highlights, accurately targeting young groups with sleep troubles and motivating massive UGC content on social platforms. The offline immersive experience eliminates the sense of distance of technological home textile products and shapes Mercury’s youthful and trendy brand image of technological sleep protection. Continuous online topic dissemination achieves cross-circle influence and forms a complete marketing loop of scene experience, content planting, social communication and user mind penetration. This project provides a valuable reference for domestic home textile brands to implement youthful scenario marketing and popularize technological concepts.

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