As a key summer night consumption project of “Wonderful Night Shanghai 66”, the upgraded 2.0 version of “Long Summer Song Fair” is launched at Shanghai MixC, operating from June 30 to August 31, 17:00 to 22:00 every night. Located on the west side of the outdoor SoLong Park, the immersive night market takes traditional Song Dynasty folk culture and summer cooling customs as the core inspiration. Restoring the daily leisure scenes of ancient Song people enjoying cool breeze in summer nights, the project revitalizes traditional Chinese ancient aesthetics and complements Shanghai’s urban night-time economic layout. In terms of spatial design and scene production, it adopts the natural outdoor park foundation and integrates classical Song-style street textures and ancient charm landscapes to build a continuous night tour route with strong poetic and festive atmosphere. Perfectly combining traditional folk culture with modern urban night consumption scenarios, the project enriches the summer cultural and tourism business formats of Shanghai commercial districts. It provides citizens and tourists with an immersive ancient-style night leisure experience, activates the inheritance vitality of Song Dynasty folk customs, effectively boosts regional night economy consumption, and realizes the integrated development of traditional culture communication and urban commercial empowerment.