Songmont「心无所住」品牌展

2026年04月29日-2026年05月1日

上海 洛克外滩源

项目预告

项目现场

2026年，山下有松于上海外滩源呈现「心无所住」沉浸式品牌展览，以晋北工艺溯源之旅为精神内核，将「不被执念所困，回归田野与自然」的东方哲思转化为可步入的空间叙事。作为深耕东方美学与可持续工艺的本土包袋品牌，此次展览标志着品牌从产品设计向文化策展的战略升维。

空间设计层面，户外8米高废纺再生织物山塔层叠如山峦，呼应品牌名「山下有松」，地面「心无所住」石刻强化哲学锚点；室内五大展区构建沉浸式东方美学动线——峡谷入口以废纺板展墙如书页层叠、山西黑石铺地营造山涧光影；循迹系列区将藏地氆氇、晋北拼布等非遗工艺注入新季包袋；层蓝工艺区以蓝染拼布门帘与虎头鞋元素呈现民间智慧与现代设计的融合；大地影像厅循环播放品牌大使张婧仪中原田野溯源之旅《大地有道理》；松间休憩区则以落地窗外外滩源红砖建筑与室内极简松弛感构建城市中的自然栖居。开幕嘉宾张婧仪、姜思达、齐溪、仁科、庞博等的出席，更以跨界影响力激活文化圈层共鸣。

此次展览不仅是新季产品的发布场域，更是山下有松以「心无所住」重构东方奢侈品牌叙事逻辑的宣言——通过将晋北非遗、可持续材料与当代设计精密缝合，为中国本土品牌如何以文化深度实现差异化定位提供了极具哲思的范本。

In 2026, Songmont unveiled the "Mind Abides Nowhere" immersive brand exhibition at Shanghai's Bund Source, using a journey tracing Jinbei craftsmanship as its spiritual core to transform the Eastern philosophy of "unfettered by obsession, returning to fields and nature" into walkable spatial narratives. As a local bag brand deeply rooted in Eastern aesthetics and sustainable craft, this activation marked a strategic elevation from product design to cultural curation.

Spatially, an 8-meter outdoor tower of recycled textile waste layered like mountain ridges echoed the brand name "Pine Beneath the Mountain," with a ground engraving of "Mind Abides Nowhere" reinforcing the philosophical anchor. Indoors, five zones constructed an immersive Eastern aesthetic circulation: the Canyon Entrance employed waste-textile walls layered like book pages and Shanxi black stone flooring to evoke mountain stream light and shadow; the Tracing Series zone infused new-season bags with intangible heritage crafts including Tibetan pelt and Jinbei patchwork; the Layered Indigo zone presented blue-dyed patchwork curtains and tiger-head shoe elements, merging folk wisdom with contemporary design; the Earth Cinema screened "The Earth Has Its Reasons" documenting brand ambassador Zhang Jingyi's Central Plains field journey; while the Pine Rest Area framed Bund Source's red-brick architecture through floor-to-ceiling windows, cultivating urban natural sanctuary through minimalist relaxation. The presence of opening guests including Zhang Jingyi, Jiang Sida, Qi Xi, Ren Ke, and Pang Bo activated cross-sector cultural resonance.

Beyond a new collection launch venue, this exhibition served as Songmont's manifesto reconstructing Eastern luxury narrative logic through "Mind Abides Nowhere"—offering a philosophically compelling benchmark for how Chinese本土brands can achieve differentiated positioning through cultural depth, by precisely stitching Jinbei intangible heritage, sustainable materials, and contemporary design.

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