三得利「遛遛生活」风味乌龙主题线下活动

Suntory’s "Leisure Walk Life" oolong-themed offline event is a targeted marketing project launched in response to the prevailing urban walking and light leisure consumption trend. Settled in Shanghai Qiantan, the event closely links with the relaxing citywalk lifestyle, aiming to promote a variety of flavored oolong drinks and cater to young people’s demands for short-distance urban roaming and casual leisure. Breaking the single sales-oriented promotion mode, the project connects multiple urban leisure sites including parks, bookstores, bicycle galleries and catering venues, with core pop-up exhibition areas set up to realize diversified offline scene linkage. Professionally designed with fresh grass green and light blue as the main visual colors, the space integrates urban roaming elements such as walking paths, picnics, bicycles and street corners. It is divided into independent leisure check-in and drink experience areas, perfectly restoring the relaxing atmosphere of urban walking and creating social-media-friendly scenes. Equipped with drink tasting, stamp collection, peripheral gift redemption and exclusive themed drink sets, the event enriches on-site interactive experiences. By integrating beverage consumption into daily urban leisure scenarios, the project shortens the distance between the brand and urban consumers. It stimulates spontaneous social communication through lightweight offline interactions, strengthens public cognition of Suntory flavored oolong’s multi-scene application, and effectively boosts offline product sales while shaping the brand’s youthful and life-oriented market image.