SweetC 蜜橘甜品屋

2026年08月27日-2026年08月31日

上海 愚园路 1389 号

项目现场

SweetC 南非蜜橘携手 Artist La Pie 于上海愚园路 1389 号推出「蜜橘甜品屋」限定企划，8 月 29 日 14 点至 18 点开启博主一日店长专场，是生鲜鲜果品牌跨界甜品体验的年轻化线下项目。

空间整体采用明亮元气的橘色系视觉体系，借由色彩、软装与场景布置复刻夏日果园氛围，打造沉浸式甜品体验空间，将鲜果产品叙事融入消费场景。现场上线蜜橘主题限定甜品与特调饮品，发售包含甜品、茶饮、品牌周边以及一对一合影权益的互动套餐，同时设置刮刮卡抽奖，可收获博主亲签拍立得、鲜果礼盒等礼品。

项目扎根愚园路网红街区，依托街区自带的潮流客流，以博主驻场作为核心话题引爆点，访客打卡体验后产出社交平台 UGC 内容，跳出鲜果传统售卖模式，把南非蜜橘的阳光风味转化为可品尝、可互动打卡的线下场景，完成鲜果品牌面向年轻群体的情感种草，打通线下体验、社交话题发酵与产品传播的完整营销闭环。

SweetC South African Mandarin collaborates with Artist La Pie to launch the limited‑time “Mandarin Dessert House” project at No.1389 Yuyuan Road, Shanghai. The KOL one‑day store‑manager special session runs from 14:00 to 18:00 on August 29, representing a youth‑oriented offline attempt for fresh‑fruit brand cross‑border dessert experience.

Adopting bright and energetic orange‑toned visual system, the venue recreates summer orchard atmosphere through color matching and soft furnishings to build immersive dessert‑themed space and embed fresh‑fruit storytelling into consumption scenarios. Limited mandarin‑flavored desserts and special drinks are served, together with interactive packages including desserts, tea drinks, brand souvenirs and one‑on‑one photo‑shoot access.

Visitors can join scratch‑card lucky draws for autographed polaroids, fresh‑fruit gift boxes and exclusive merchandise. Rooted in the popular Yuyuan Road block with natural trendy foot‑traffic, the campaign takes resident KOL as core topic trigger and inspires visitor‑generated UGC on social platforms. Breaking conventional fresh‑fruit sales logic, it transforms the sun‑ripened taste of South African mandarin into tasteable and photogenic offline scenarios, realizes emotional seeding among young audiences, and forms a complete marketing closed‑loop of on‑site experience, social‑media buzz and product communication.

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