TALES × BRIDESTOWE 百年薰衣草庄园联名下午茶
项目品牌: 待定
项目行业: 快速消费品
项目日期:
2026-06-03 16:00
2026-06-03 17:00
项目地点: 上海 外滩悦榕庄酒店
项目名称: TALES×BRIDESTOWE 百年薰衣草庄园联名下午茶
TALES×BRIDESTOWE 百年薰衣草庄园联名下午茶
2026年06月3日
上海 外滩悦榕庄酒店
项目现场
上海外滩悦榕庄TALES露台餐酒吧携手澳洲百年BRIDESTOWE飘丝薰衣草庄园,于顶层临江露台推出限时联名下午茶。项目选址外滩悦榕庄TALES露天露台,以低饱和薰衣草紫、原木与米白为主色调,沿临江护栏排布高低错落的风干薰衣草花穗、浅紫绣球与桉叶花艺装置,还原塔斯马尼亚弧形梯田花田的层叠肌理;露天区域搭配浅木色藤编休闲座椅,将黄浦江与陆家嘴建筑群作为天然远景,实现都市江景与紫色田园场景的戏剧性碰撞。
制作层面,全套食材核心薰衣草原料均由BRIDESTOWE塔斯马尼亚庄园直供食用级薰衣草,复刻庄园本土咖啡馆经典薰衣草司康、薰衣草冰淇淋等招牌餐食并做中式口味改良;套餐附赠迷你版Bobbie薰衣草小熊伴手礼与庄园分装干薰衣草包,就餐同步配套庄园百年种植简史图文立牌,让食客在用餐过程完整了解南半球百年薰衣草培育故事。
作为1922年创立于塔斯马尼亚的百年有机薰衣草庄园,BRIDESTOWE此次与上海外滩地标悦榕庄跨界,不仅标志着澳洲文旅IP在中国市场的深度本土化落地,更以饮食为载体传递零樟脑有机薰衣草的天然属性,联动国内香氛产品线实现餐饮与日化的双向导流。在可持续理念贯穿下,食材原料与空间软装优先选用环保可回收材质,将一场下午茶升维为都市微度假式的沉浸式自然疗愈体验,重新定义了高端下午茶的场景壁垒与文化厚度。
The TALES Rooftop Terrace Bar at Shanghai's Banyan Tree on the Bund joins forces with Australia's century-old BRIDESTOWE Lavender Estate to launch a limited-time collaborative afternoon tea on the top-floor riverside terrace. Sited at the TALES open-air terrace, the activation employs a desaturated lavender, natural wood, and off-white color palette, with staggered floral installations of dried lavender spikes, pale purple hydrangeas, and eucalyptus leaves arranged along the riverside railing to recreate the layered texture of Tasmania's curved terraced lavender fields.
Light-toned rattan leisure chairs complement the open-air area, using the Huangpu River and Lujiazui skyline as a natural backdrop to achieve a dramatic collision between urban river views and purple pastoral scenes. Production-wise, all core lavender ingredients are sourced directly from BRIDESTOWE's Tasmanian estate as food-grade lavender, recreating signature estate café classics such as lavender scones and lavender ice cream with Chinese flavor adaptations. The set menu includes a miniature BRIDESTOWE classic Bobbie lavender bear gift and estate-packaged dried lavender sachets, accompanied by illustrated panels narrating the estate's century-long cultivation history, allowing diners to fully comprehend the Southern Hemisphere's hundred-year lavender cultivation story through their meal.
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