tbh × Hello Kitty夏日冒险岛快闪

2026年05月21日-2026年07月20日

上海 延庆路25号

项目传播

项目现场

tbh携手Hello Kitty与Dear Daniel打造的「夏日冒险岛」限时空间，以玫粉豹纹与热带海岛美学为叙事主线，构建沉浸式IP联名体验场。从空间造型审视，巨型粉豹纹亮片滑板Kitty装置占据门头C位，"Hello Kitty × tbh"立体字构建高辨识度视觉锚点；内部以沙滩感沙地、热带绿植、冲浪板与泳圈道具铺陈海岛场景，日落光影墙与豹纹软装交织出慵懒度假氛围。限定打卡矩阵涵盖蝴蝶兰Kitty立牌（宋雨琦同款）、粉豹纹拍照框、沙滩椅及巨型购物袋道具，墨镜微世界彩蛋更以细节趣味延长探索动线。同步推出的玫粉豹纹皮质护照夹与"美美出发"随身套装，将IP情绪转化为可携带的生活方式物件。

作为野兽派旗下家居生活方式品牌，tbh延续其与经典IP跨界联名的策展传统，此次借Hello Kitty这一1974年诞生的全球级萌系符号，以"夏日冒险"为情感触点，精准回应Z世代对沉浸式打卡与限定收藏的双重渴求，标志着家居品牌从静态零售向场景化社交事件的战略转型。

The tbh "Summer Adventure Island" limited space, in collaboration with Hello Kitty and Dear Daniel, anchors itself in rose-pink leopard print and tropical island aesthetics to construct an immersive IP collaboration experience. Examining spatial form, a giant pink leopard-print sequined skateboard Kitty installation commands the entrance C-position, with "Hello Kitty × tbh" dimensional lettering forming a highly recognizable visual anchor. Inside, sandy beach flooring, tropical greenery, surfboards, and swim ring props stage the island scene, while sunset light walls and leopard-print soft furnishings weave a languid vacation atmosphere. The limited check-in matrix includes butterfly orchid Kitty standees, pink leopard-print photo frames, beach chairs, and oversized shopping bag props, with sunglasses micro-world Easter eggs extending the exploration path through detailed whimsy. The concurrently launched rose-pink leopard-print leather passport holder and "Set Off in Style" travel set translate IP emotion into portable lifestyle objects.

As the home lifestyle brand under The Beast, tbh continues its curatorial tradition of classic IP crossovers, leveraging Hello Kitty—a global cute icon since 1974—and using "summer adventure" as an emotional touchpoint to precisely address Gen Z's dual appetite for immersive check-ins and limited-edition collectibles, signaling home brands' strategic shift from static retail toward scenarized social events.

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