TOM FORD BEAUTY X TMALL 奢耀解禁
作者: leather
代理商:
艾德韦宣 09919HK
项目品牌： TOM FORD
项目行业： 护肤
项目日期：
2019-04-23 17:00
2019-04-23 22:00
项目地点： 上海 外滩源壹号
项目名称： TOM FORD BEAUTY X TMALL 奢耀解禁
为庆祝TOM FORD BEAUTY天猫官方旗舰店上线，TOM FORD BEAUTY在上海地标建筑外滩源壹号开启了一场盛大美妆派对。
To celebrate the launch of the TOM FORD BEAUTY official flagship store on Tmall, TOM FORD BEAUTY hosted a grand party at The Peninsula Shanghai, a landmark building in Shanghai.
TF X TMALL
ACTIVATION EVENTS SHANGHAI 与ACTIVATION NODEPLUS再次联手TOM FORD BEAUTY，为其打造出一片TOM FORD WORLD，静候来宾解禁。
ACTIVATION EVENTS SHANGHAI and ACTIVATION NODEPLUS once again teamed up with TOM FORD BEAUTY to create a TOM FORD WORLD for the guests to discover.
盛会主打「可感知、可分享、可购买」的潮夯概念，融合多个主题空间、摩登高科技多媒体互动装置，让你领略多重感官带来的震撼体验。
The event featured a tidal concept of “Sensible, Shareable, and Buyable”, combining multi-themed spaces and modern high-tech interactive devices to showcase an amazing sensory experience.
0
前身为昔日英国领事馆的外滩源壹号，是外滩第一界面现存最古老建筑，见证岁月变迁，饱览浦东繁华。当英式的厚重典雅与TOM FORD的性感撩人碰撞在一起，会产生怎样的化学反应？
Formerly the British Consulate's office, The Peninsula Shanghai is the oldest surviving building on the Bund, witnessing the changes over the years and enjoying the current prosperity of Pudong. Who knew how magical it would be when the British elegance ofThe Peninsula Shanghai met with the confidant and alluring energy that is TOM FORD BEAUTY?
还没来得及入内探秘，TOM FORD BEAUTY已在外滩源壹号前为来宾准备了惊喜。层层延伸的漆黑门扉与大气光圈交错折叠出迷幻映像，仿佛提前预告场内多重神秘精彩。
For those who haven’t made it into the venue yet, TOM FORD BEAUTY prepared a surprise for guests outside The Peninsula Shanghai with layered black silhouettes and atmospheric lights to form a psychedelic image, as if to preview the multiple mysterious highlights in advance.
步入外滩源壹号一层，魅惑幽黑立即占据全部视野。吧台旁，标志性的巨大金边黑管唇膏迅速映入眼帘，宣告TOM FORD BEAUTY的存在感。极具未来感的灯带，引领来宾通向一个个以TOM FORD BEAUTY旗下王牌产品为主题的禁闭空间。
Stepping into the first floor of The Peninsula Shanghai, the fascinating black immediately takes full view. Next to the bar, the iconic giant TOM FORD lipstick quickly caught the eye and declared the presence for TOM FORD BEAUTY. The futuristic light strips lead the guests to a confined space with the themes of TOM FORD BEAUTY's hero products.
Before entering the space to explore, you need to scan the QR code at the entrance; after scanning the code, you can participate in the interactive scene.
All spaces are not only equipped with immersive high-tech interactive devices, but also allow guests to share interactive content through social platforms at any time; display products related to each space theme for guests to choose and try, scan the code you are led to the TOM FORD BEAUTY Tmall purchase page.
The scene of the event is a gathering of the stars.
解锁四个空间后，便可进入压轴的「法布勒斯房间」开启欢畅派对。
解禁之旅全程由ACTIVATION NODEPLUS竭诚提供创意及技术支持。
After unlocking four spaces, you can enter the "Fabulous room", a grand finale that opens a stunning party. ACTIVATION NODEPLUS was dedicated in providing creative and technical support throughout the production journey.
1
大概每位精致女孩，都梦想可以一次性饱赏TOM FORD最受热捧唇色。TOM FORD解禁世界的第一重空间 ·「奢宠唇色屋」便为这个看似遥不可及的心愿提供了绝佳的实现机会。
Probably every girl dreams of enjoying TOM FORD BEAUTY’s most popular lip colours. LIP BAR, the first space of the TOM FORD WORLD, provides an excellent opportunity for this seemingly unattainable wish.
步入第一重空间前，扫码便可在镜头前尽情欣赏自己搽上TOM FORD百变唇色的靓丽姿态。切换唇色、记录映像尽在指尖触碰之间。更可一键与亲朋分享奇趣美丽瞬间。
Before entering the first space, you can enjoy a beautiful pose with TOM FORD BEAUTY in front of the camera. At your fingertips you can switch the lip colour and capture your stunning image. You can also share the beautiful moments with your friends and family.
2
在这里，璀璨光瀑流泻而下，仿若灿烂夏日夕照。来宾徜徉在如梦似幻的光波中，如同置身远离喧嚣的私人岛屿，盛夏在此生生不息。
Here, where the Twilight Waterfall rushes down, like a bright summer evening. The guest is taken to a dreamy space, like on a private island far away from the hustle and bustle, where the midsummer gaze is endless.
3
经过ACTIVATION EVENTS SHANGHAI的精心打造，外滩源壹号二层的一隅摇身变为奢华秀场。
After careful planning by ACTIVATION EVENTS SHANGHAI, one of the many rooms on the second floor of The Peninsula Shanghai was transformed into a luxurious runway studio.
走过T台，高清摄像机将镜头锁定你进行多机位拍摄，不错过一举手一投足；辅以专业级慢动作回放，从不同角度、不同频率记录你的自信瞬间。
Walking through the T-stage, the HD camera will lock the lens to you for multi-camera shooting, not to miss a single shot; supplemented by professional-level slow-motion playback, and record the confident moments from different angles.
4
进入光影隧道，眼前场景仿佛科幻电影中的太空舱，恍惚间如同穿越到未来世纪。隧道内无痕白壁呼应TOM FORD BEAUTY首款气垫粉底「沁透无痕气垫粉底液（Traceless Touch Foundation）」的无瑕妆效。
When entering the TRACELESS TOUCH TUNNEL, the scene in front of you is like a space capsule in a science fiction movie that transports you to the future. The white wall in the tunnel echoes the flawless finish of TOM FORD BEAUTY's first cushion compact "Traceless Touch Foundation".
5
男朋友女朋友密室 | BOYS AND GIRLS BOOTHS
灵感撷取自TOM FORD BEAUTY最具人气的产品线之一「BOYS AND GIRLS」。整个空间铺设着令人情迷意乱的红色主调。在这私人密室内，以TOM FORD BEAUTY中最具个人色彩的系列，留下你专属的温柔印记。来宾可利用多媒体互动记录下动人的亲吻时刻，与亲朋挚爱分享这份愉悦。
Inspired by one of TOM FORD BEAUTY's most popular product lines, "BOYS AND GIRLS". The entire space is filled with a fascinating red tone. In this private space, leave your exclusive gentle mark with the most personal collection of TOM FORD BEAUTY. Guests can use the interactive multimedia to record the delighted moments and share the joy with friends and relatives.
来宾可在现场体验「BOYS AND GIRLS」全系列唇膏，将最心仪的那一位「男孩/女孩」随身珍藏。
Guests can experience the full range of "BOYS AND GIRLS" lipsticks on the spot and collect the most favourite "boy/girl".
6
移步Tom Ford先生的私人调香室，将挚爱香氛摆上试香台，便可在四面幕墙上开启一段关于不同香氛的专属故事。沉醉于私人调配系列的芬芳之中，聆听香水专员讲解，深入了解每款香水，由内而外唤醒多重感官体验。
Stepping into Mr. Tom Ford's private blending room, you can place your favourite fragrance on the test machine and open a unique story about different fragrances on the four sides of the curtain wall. Indulge in the fragrance of the PRIVATE BLEND series, listen to the perfume commissioner explain, and deepen your understanding of each fragrance, and wake up different senses from the inside out.
F (7 应该是写错了)
突破重重空间，终于解禁这场盛会的最高潮「法布勒斯派对」。
Moving through the space, we finally reached the climax of the event, the FABULOUS PARTY.
派对房间得名自当红挚爱的法布勒斯香氛。她是万众渴望的稀世臻华；香如其名（Fabulous），难以抵抗。性感魅惑的芬芳，浮沉流转的光影，助燃整场派对。
The party room is named after the popular Fabulous Eau de Parfum. She is a rare and desirable scent, as fabulous as the name she's been given. With a enchanting mix of the fragrance, light and shadow, the party was on fire.
图片及文字信息来自ACTIVATION微信公众号
更多 ACTIVATION 案例信息请查看 ACTIVATION 微信公众号
x 
