图拉斯首家线下慢闪店

图拉斯首家线下慢闪店

2026年10月25日-2026年11月21日

上海 西岸梦中心

项目传播

项目现场

TORRAS 图拉斯首家线下慢闪店落地上海 Gate M 西岸梦中心 L1，10 月 16 日开启试营业、10 月 23 日正式启幕，以滨水启航为核心概念，依托西岸原生港口文脉打造品牌首个线下实体体验据点。作为线上起家的数码配件品牌，图拉斯长期聚焦手机保护壳、磁吸支架、快充、防护膜等移动数码装备，过往传播以电商参数、功能测评为主，本次慢闪跳出单纯产品售卖逻辑，借西岸滨江城市漫游场景，将硬核科技配件转化为可感知的都市出行生活方式载体。

空间造型提取西岸码头船舱舷窗符号，以品牌标志性亮橙为主视觉，搭配通透玻璃与哑光银金属，大量圆形环窗作为取景框，把江景、西岸工业景致框入室内，划分膜力挑战互动区、磁吸支架体验台、低温快充感官展区、香氛休憩角与限定零售区，整体不做封闭厚重隔断，保持内外视线贯通，呼应滨江开阔松弛的氛围，环形舷窗元素也呼应品牌支架旋转、自由调节的产品特征。

制作采用轻量化模块化烤漆框架、超白钢化玻璃、柔光漫射灯带，适配商场进场规范与快速拆装的慢闪属性，金属冷感、通透玻璃与高饱和品牌橙形成视觉对冲，在保留科技利落质感的同时弱化冰冷感；展陈摒弃密集堆叠，采用低干涉开放式展台，让访客直接上手感受防摔、磁吸、低温快充等功能，兼顾科技体验与打卡出片需求。现场设置「膜力挑战赛」、真机试玩、香氛感官体验、西岸限定周边派发等内容，打造 Citywalk 途中可停留的停靠站点，把静态陈列转化为趣味互动。

活动内容和传播营销深度绑定，前置释放舷窗橙色空间预告、功能体验短视频，精准触达数码爱好者、潮流博主与西岸漫游人群；滨江舷窗取景点位天然适配小红书、短视频种草，到场用户产出江景氛围感 UGC，线下真机体验补齐线上无法传递的手感、温控、磁吸反馈，形成线上种草预约、线下沉浸式功能体验、自发内容扩散、产品转化的闭环。

项目意义在于完成图拉斯从线上数码配件品牌向生活方式品牌的线下落地，跳出参数化传播，用场景叙事建立情感认知，依托西岸潮流地标放大品牌辨识度，为数码 3C 品牌线下体验空间探索兼具科技实证、审美表达与城市在地性的路径。

TORRAS’s first slow pop-up store is located at Gate M West Bund Dream Center, Shanghai. Soft opening starts on October 16, with official launch on October 23. Centered on the theme of riverside departure, it draws on West Bund’s historic harbour memory as the brand’s first physical offline hub. Originating as an online digital accessory brand, TORRAS specialises in phone cases, magnetic stands, fast chargers and screen protectors, previously communicated largely through e-commerce specs and performance reviews.

Moving beyond straightforward retail, this pop-up embeds technical gadgets within the urban waterfront roaming scene, translating hardware functionality into a tangible lifestyle proposition. The design borrows porthole motifs from harbour cabins, anchored by TORRAS signature vibrant orange, clear glass and brushed silver metal. Circular window frames act as natural viewfinders framing the river and industrial skyline. Zones include screen-protector challenge station, magnetic stand testing bench, low-temperature charging sensory area, scent lounge and limited retail corner. Solid partitions are minimised to preserve visual permeability and the open waterfront rhythm, while circular forms echo the rotating, adjustable logic of its stand products.

Built with lightweight modular lacquered frames, ultra-clear glass and soft diffused lighting, the installation meets mall safety standards and supports fast assembly and dismantling. Crisp metal and transparent glass contrast sharply with saturated brand orange, balancing technological sharpness with approachable warmth. Displays are intentionally uncluttered for hands-on testing of drop resistance, magnetic attachment and temperature-controlled charging, engineered for both product validation and social capture. On-site activations feature screen-film challenges, device trials, scent experiences and West Bund exclusive gifts, designed as a casual stop along city walking routes.

Programming and marketing are tightly synchronised: pre-released porthole visuals and demo clips target digital fans, tech creators and waterfront visitors. The framed river views are highly shareable on Xiaohongshu and short-video platforms. Hands-on experience compensates for sensory limits of online shopping, closing the loop of pre-booking, functional trial, organic UGC and conversion.

This milestone anchors TORRAS’s evolution from an online accessory brand toward a lifestyle label. It shifts communication away from technical parameters toward scene-driven emotional connection, leveraging West Bund’s cultural cachet to carve a new template for 3C pop-ups that merge technical demonstration, aesthetic expression and local urban context.

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