TORY BURCH SPRING 2027 纽约

项目信息

项目品牌: TORYBURCH 汤丽柏琦

项目行业: 服装及鞋履

项目日期: 2026-09-10 10:00 2026-09-10 22:00

项目地点: 纽约

项目名称: TORY BURCH Spring/Summer 2027 时装秀

TORY BURCH(汤丽柏琦)|TORY BURCH Spring/Summer 2027 时装秀(纽约时装周)|2026-09-10|纽约

秀在曼哈顿下城,野口勇设计的下沉花园旁边。花园是一个圆形水池,池中立着黑色玄武岩,四周是 28 Liberty 大楼的弧形玻璃幕墙。Bureau Betak 沿着花园外圈围出一间环形房间,把花园变成房间的窗景。

房间的主体是两道屏风。外层是暗红色的漆面竖鳍,一片一片立着,间距约一人宽;内层是青绿色的半透明玻璃鳍片,薄,透光。两层之间留出走道,鳍片的角度略有偏转,墙因此在直的地方也读成一道弧。

地面是整片红地毯,颜色饱和,一直铺到墙根。红与青绿是补色,玻璃把冷色滤下来,落在红地毯上变成一层粉;这个颜色关系几乎不需要额外的灯。

天花是黑的,一排小圆射灯嵌在里面,光斑落在鳍片和地毯上,其余部分留黑。黑色长凳沿墙摆开,观众坐在暗处,视线穿过玻璃,正好落在水池和喷泉上。

走道边还立着一根不锈钢的凹槽圆柱,把红和青绿隔开一段。金属的反光很冷,和地毯的暖红放在一起,房间的颜色又复杂了一层。

系列的颜色多、图案杂,印花、格纹、亮色块面交替出现。秀场没有和衣服抢:它给了一个单色的底和一个冷色的滤镜,衣服的颜色在这两者之间被推出来,照片里也不会糊成一片。

内容与传播的关系在这里是直接的。场地本身就是一张明信片——野口勇的花园、喷泉、黑石、幕墙——Bureau Betak 没有遮住它,而是用两道屏风把它框住,于是很多画面同时有品牌的颜色和场地的地标。竖向的鳍片还提供一个重复的节拍,适合竖屏的剪裁。

对案例库来说,这是一个用颜色造空间的样本:没有雕塑,没有大装置,两组鳍片、一层地毯、一排射灯,造价可控,画面有明确的识别度。

空间不解释衣服,也不解释场地,它只负责把两者放进同一个取景框里。

TORY BURCH Spring/Summer 2027 — New York, 10 September 2026 Agency: Bureau Betak (show design and production)

The show was staged beside Isamu Noguchi's sunken garden in Lower Manhattan. The garden is a circular basin with black basalt set into it, ringed by the curved glass wall of the tower at 28 Liberty. Bureau Betak wrapped a ring-shaped room around its rim and turned the garden into the room's window.

The structure was two screens. On the outside stood a colonnade of deep red lacquered fins, set individually, spaced about a body's width apart; inside it, a second layer of turquoise translucent glass fins, thin and light-carrying. A walkway ran between the two, and the fins were set at slightly varying angles, so the wall read as a curve even where it ran straight.

The floor was a single red carpet, saturated, taken right to the skirting. Red and turquoise are complementary; the glass filtered the cold colour down onto the carpet as a wash of pink, so the palette needed almost no extra light to work.

The ceiling was black, with a row of small round spots set into it. Pools of light landed on the fins and on the carpet and stopped there. Black benches ran along the wall; the audience sat in the dark and looked through the glass at the basin and its fountains.

A fluted stainless column stood at the edge of the walk, cutting the red and the turquoise apart for a moment. Its reflection is cold, and against the warm carpet it added a third note to a room that could otherwise have been read in two colours.

The collection was busy — prints, checks, bright blocks of colour. The set did not compete. It supplied one flat ground and one cold filter, and the clothes were read against them, which also kept them from turning to mush in a photograph.

Content and communication are directly linked here. The site is already a postcard: Noguchi's garden, the fountains, the black stones, the curtain wall. Betak did not cover it; two screens framed it, so that many frames carry both the brand's colour and the city's landmark. The vertical fins also give a repeating beat, which suits a vertical crop.

For a case library this is a study in building space with colour: no sculpture, no large installation, two runs of fins, one carpet, one row of spots. The cost stays in check and the image is unmistakable.

The room was built as a ring, which means it had no front and no back: models entered at one point and returned to it, so from any seat the walk read as a curve rather than a straight line.

The screens also did acoustical work. The glass fins broke the room into bands of light and shade, and the carpet, laid over paving, took the hard edge off the sound of footsteps.

A night show on a public plaza has costs that do not appear in the pictures: a fixed window, a fixed footprint, and a structure that comes down afterwards. The visible simplicity of the result is the product of that discipline.

Seen from the garden side, the room reads as a red lantern set into the base of a skyscraper; seen from inside, the garden reads as a lit stage that happens to be real, and the fountains keep running whether or not anyone is looking at them.

Source: public information published by Bureau Betak.



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