TeddyLuLu 复古珍藏礼屋（上海）

TeddyLuLu 复古珍藏礼屋（上海）

2026年10月17日-2026年12月28日

上海 世茂广场外广场

项目现场

本项目为 TOYZEROPLUS 罐头猪 LuLu「TeddyLuLu」主题限时快闪「复古珍藏礼屋」，落地上海世茂广场外广场，作为 TeddyLuLu 全国巡展首站，聚焦泰迪熊化 LuLu 猪新品系列发售。罐头猪 LuLu 由毛毡艺术家 Cici 于 2019 年创作，以软萌治愈形象积累庞大潮玩收藏群体，TeddyLuLu 衍生系列融合复古泰迪熊毛绒质感与 LuLu 猪标志性圆憨造型，本次快闪以复古礼品储藏屋为叙事载体，打造面向潮玩爱好者的沉浸式收藏空间，唤醒珍藏好物的仪式感。

整体空间复刻欧式复古礼品屋，采用奶棕、米杏为主色调，搭配复古雕花窗框、格纹布艺、复古旧报纸打卡墙；展区划分为巨型 TeddyLuLu 艺术装置区、藏品陈列柜、新品盲盒售卖区、拍立得合影角落与限定礼品兑换区，巨型毛绒 TeddyLuLu 雕塑作为视觉核心，营造温暖怀旧的收藏小屋氛围。制作采用装配式模块化展具，适配商场外广场户外场地，玻璃钢大型雕塑搭配软膜复古印花、复古软装布艺，可快速拆装，兼顾户外耐候性与氛围感，多层玻璃展柜陈列全系列 TeddyLuLu 藏品，以暖光射灯烘托盲盒、毛绒周边的质感，还原私人珍藏小屋的陈列逻辑。

活动期设置人偶巡游、拍立得合影、集章兑换限定周边、隐藏款藏品展示、新品开箱体验等内容，把潮玩收藏的快乐转化为可互动的线下体验。线下现场与传播营销形成联动闭环，前期线上释放 TeddyLuLu 预热海报与新品预告，邀约潮玩博主、探店 KOL 到场打卡，依托南京路世茂广场核心商圈流量，引导粉丝在小红书、抖音发布 UGC 打卡内容，线上社群同步联动，吸引 “养猪人” 粉丝群体，为新品系列引流。

项目意义在于将 TeddyLuLu 从单纯潮玩 IP 形象升级为具有复古收藏叙事的内容载体，依托线下实体场景强化粉丝情感联结，借助上海核心商圈触达大众年轻群体，拓宽罐头猪 LuLu 的 IP 影响力，完成新品发售、粉丝运营与 IP 破圈的营销闭环。

TeddyLuLu Vintage Treasure House (Shanghai) is a limited pop-up of TeddyLuLu by TOYZEROPLUS LuLu the Piggy, located at the outer plaza of Shanghai Shimao Mall as the debut stop of its national tour for new TeddyLuLu collection. Created by felt artist Cici in 2019, LuLu the Piggy has built a huge collector fanbase. The TeddyLuLu series combines vintage teddy plush texture with LuLu’s signature chubby silhouette. Designed as a European-style vintage gift storage house, the pop-up delivers immersive experience and ritual of toy collection.

The venue adopts cream brown and apricot palette, decorated with carved window frames, plaid fabric and retro newspaper photo wall. Zones include giant TeddyLuLu installation, display cabinets, blind box retail area, polaroid photo corner and gift redemption booth. Oversized plush TeddyLuLu sculpture serves as visual centerpiece to build warm nostalgic vibe.

Constructed by modular prefabricated fixtures suitable for outdoor mall plaza. Fiberglass sculpture, soft-film vintage print and fabric decorations enable fast assembly and weather resistance. Warm spotlights inside multi-layer glass cabinets highlight blind boxes and plush merchandise like a private collector’s cabinet. On-site activities feature character parade, polaroid shooting, stamp collection for limited gifts, rare edition showcase and unboxing experience, translating collecting pleasure into interactive experience.

Marketing forms a complete loop: pre-release teasers, toy KOL visits, UGC encouraged on Xiaohongshu and Douyin. Located at Nanjing Road core business district, it attracts loyal fans and general young audiences, with online community operation. This campaign upgrades TeddyLuLu from a toy character to a storytelling vintage collection IP, strengthens emotional bond with fans, expands LuLu the Piggy’s influence and realizes new product launch, fan operation and brand penetration.

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文字来自 AI 编辑完成，AI信息自我辨识