京东健康 2026 第六届中国医药数字营销论坛

京东健康 2026 第六届中国医药数字营销论坛

2026年10月21日

北京 正大中心宴会厅

2026 年 10 月 21 日以“破界・AI 赋新生”为主题的 2026 第六届中国医药数字营销论坛（CPDMF）于北京 CBD 正大中心国际宴会厅隆重举办。本届论坛由京东健康主办，汇聚千余位医药企业、数字化服务商、合规研究、医疗营销领域从业者，聚焦 AI 技术在医药营销场景的合规落地，共话医药数字化转型全新路径。

作为国内医药数字营销领域标杆垂直行业峰会，CPDMF 持续深耕医药学术推广、患者健康管理数字化赛道。伴随行业监管持续规范化，传统医药学术推广模式迎来变革，人工智能正在成为驱动医药营销提质增效的核心引擎。本届论坛跳出技术概念探讨，以 “合规为先、落地为王” 为核心导向，围绕创新药、处方药、OTC、家用医疗器械、中医药等多品类数字化推广痛点展开深度研讨。

本次大会设置主论坛、多赛道平行分论坛、品牌特装展区及闭门商务对接会四大板块。主论坛现场，行业政策专家深度解读医药数字营销监管要求，厘清 AI 医学内容、数字人学术推广、医疗用户数据应用的合规边界；京东健康重磅发布医药 AI 营销全链路解决方案，推出面向新药上市、医生学术赋能、患者全周期健康管理的 AI 工具与服务体系。

在主题分享与圆桌对话环节，京东集团副总裁、京东健康医药业务总经理宋志瑞表示，京东健康将持续搭建产业交流平台，将药企专业洞察与自身供应链、AI技术及数字营销能力融合，让药品在合适时间、场景送达真正需要的人手中，多家头部药企市场、医学事务、数字化负责人登台，分享新药数字化上市、线上学术运营、患教内容生态、私域长效运营等真实落地案例，围绕 AI 医学内容生成、营销效果归因、数据资产建设等热点议题碰撞观点，探讨技术应用中的风险管控方案。

同期开设的多场平行分论坛，分别聚焦处方药学术数字化、OTC 患者运营、中医药品牌数字化、医药数据合规风控、AI 医疗工具实践等细分方向，满足不同赛道从业者的深度交流需求。会场序厅品牌展区集中展示医药数字化 SaaS 平台、医学内容服务、AI 数字人、智能随访系统等创新产品，搭建供需对接桥梁。现场还同步开展年度奖项颁发，表彰医药数字营销领域优秀实践案例与创新服务商。

本次论坛同步开启线上直播通道，打破地域限制，为行业同仁提供线上观学渠道。主办方京东健康表示，将持续依托平台生态与 AI 能力，在合规框架下持续打磨医药数字化服务，联动产业链伙伴，共同构建安全、高效、可持续的医药数字营销新生态，助力医药产业高质量发展。

The 6th China Pharmaceutical Digital Marketing Forum (CPDMF) 2026, themed "Breaking Boundaries · AI Empowers New Growth", was hosted by JD Health and held on October 21 at the International Banquet Hall of Zhengda Center in Beijing CBD. As a benchmark vertical summit in domestic pharmaceutical digital marketing, it gathered more than one thousand practitioners from pharmaceutical enterprises, digital service providers, compliance research and medical marketing sectors to discuss compliant implementation of AI and new paths for pharmaceutical digital transformation. Against the backdrop of tightening industry regulation, traditional pharmaceutical academic promotion is facing transformation, and artificial intelligence has become a core engine to improve efficiency. Rather than merely discussing technical concepts, this forum adheres to the principle of compliance-first and practicality-oriented, addressing pain points across innovative drugs, prescription drugs, OTC, home medical devices and traditional Chinese medicine. In terms of space, form and fabrication, the event adopts the formal business venue of Zhengda Center, with a sober and professional visual system covering the main forum, parallel sub-forums, exhibition hall and closed-door meetings. The space layout is logical. The minimalist main stage highlights professionalism, while modular booths in the lobby display digital SaaS platforms, AI digital humans and intelligent follow-up systems, balancing product demonstration, business negotiation and brand exposure. The restrained design fits the highly regulated and professional attributes of the pharmaceutical industry. The agenda consists of four major sections: main forum, multi-track parallel sub-forums, brand exhibition and closed-door matchmaking meetings. Policy experts interpreted regulatory rules, JD Health released its full-link AI marketing solution for pharmaceuticals, and executives from leading pharmaceutical companies shared practical cases covering digital launch of new drugs, academic operation and patient education. The forum also presented annual awards to recognize outstanding practices. Event content and marketing communication are closely integrated. The offline session enables in-depth business connections among industrial participants, while live streaming removes geographic barriers and expands reach. Leveraging the authority of the summit, JD Health delivers professional recognition of its AI pharmaceutical solutions, accumulates industrial content and cases, and strengthens CPDMF’s benchmark position. It unites partners to build a secure, efficient and sustainable pharmaceutical digital marketing ecosystem and support high-quality development of the pharmaceutical industry.

关于京东健康

京东健康是京东集团旗下专注于大健康产业的平台，依托京东成熟供应链、数字技术与线上线下服务网络，覆盖药品零售、互联网医疗、药企数字化服务等板块。面向医药产业端，京东健康持续打造合规数字化工具与全链路营销方案，以 AI 技术赋能学术推广、患者管理、新药上市等场景，搭建医药产业链沟通对接平台，在严格遵守医疗监管规则的前提下，推动医药行业数字化、高质量发展。

场地供应商：思贝思（SPACE） www.360space.cn

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