A FRENCH COGNAC EXPERIENCE IN HONG KONG

香港机场轩尼诗之家开幕

2018年09月27日

香港 国际机场

香港 丽思卡尔顿酒店

项目预热 - 微博

在「轩尼诗之家」体验一场干邑世界的多重感官之旅，探索轩尼诗意想不到的背后秘密

The new Hennessy retail concept at Hong Kong International Airport (HKIA) offered a unique opportunity for all travelers to immerse themselves in the untold stories of this eternal cognac brand.

(此活动由AUDITOIRE HONG KONG 团队设计、制作并管理 / designed, produced and managed by AUDITOIRE HONG KONG )

项目信息

「轩尼诗之家」的设计灵感源自轩尼诗家族古堡Château de Bagnolet。这座历史悠久的法国古堡于1841年由轩尼诗夫妇奥古斯特·轩尼诗（Auguste Hennessy）和爱琳·轩尼诗（Irene Hennessy）购得，一个多世纪以来，它与轩尼诗世家荣辱与共，亦是法国生活艺术和轩尼诗传承的庄严象徵。

The House of Hennessy takes inspiration from Château de Bagnolet, a historic French castle acquired by Auguste and Irene Hennessy in 1841. For more than a century, the castle has been a testament to the family’s destiny, a symbol of French ‘art de vivre’ and Hennessy heritage.

2018年9月27日，轩尼诗于香港国际机场正式宣佈全新概念旗舰店「轩尼诗之家」的落成，并举办盛大的开幕典礼。来自香港机场管理局、中免集团和拉格代尔旅行零售以及酩悦轩尼诗的领导皆亲临剪綵，与来自世界各地的媒体、嘉宾共同欢庆这一值得铭记的时刻。

On 27th September 2018, Hennessy inaugurated its new flagship store at HKIA. Hong Kong Airport Authorities, CDFL-Lagardere and Moët Hennessy Management attended the event, together with the regional and international Media and VIP guests.

为了提升干邑品鉴体验，来宾们走进「轩尼诗之家」的沉浸式贵宾体验空间，穿过精緻的门廊，步入轩尼诗家族古堡Château de Bagnolet之中，一探三个篇章：「Hennessy Saga轩尼诗隽永传奇」、「Hennessy Savoir-Faire轩尼诗酿造工艺」和「Hennessy Paradis Imperial轩尼诗百乐廷皇喜干邑」的秘密。

To extend the experience, the guests were invited to enter the Immersive Experience Room resembling the famous entrance of the Château de Bagnolet, for an interactive journey through Hennessy secrets and its 3 chapters: ‘Hennessy Saga’, ‘Hennessy Savoir-Faire’ and ‘Hennessy Paradis Imperial’.

此次轩尼诗也邀请到著名的街头艺术家JonOne（John Andrew Perello）先生来到「轩尼诗之家」开幕现场，完成了其艺术作品的最终创作，充分演绎出他对于「融合的艺术」的解读：「调配生命之水就像调色一样。」

“Blending eaux-de-vie is like blending colors”. JonOne, a renowned street artist presented an art piece installation showing his interpretation of the art of blending and expressing the intersection of two worlds that share the same passion for excellence and creation.

晚宴在香港天际米其林星级粤菜餐厅举行，嘉宾们相聚在这一场无与伦比的饕餮盛宴中，多重感官下享受着轩尼诗真诚呈现的干邑世界和纯正的法式匠心，并解码更多轩尼诗干邑之奥秘。

As the evening approached, the guests were accompanied to the best sky-high Michelin-starred Cantonese restaurant in Hong Kong to enjoy a flavorsome dinner experience, unlock the brand's secrets, and discover more about what makes Hennessy the strong brand it is today.

最后，超过80位贵宾共同见证了本次盛宴的壮举，体验了一场干邑世界的多重感官之旅，探索轩尼诗意想不到的醇香韵味以及探寻了轩尼诗的背后秘密。

More than 80 guests attended the House of Hennessy’s grand opening enjoying this unique cognac experience.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/8HE2S75mipja_Hr9ECL50Q