UA x Feng Chen Wang联名系列Rebel Daughter中国首秀

UA x Feng Chen Wang联名系列Rebel Daughter中国首秀

2026年10月15日

上海 西岸漩心

项目现场

UA x Feng Chen Wang「Rebel Daughter」中国首秀落地上海时装周，主题为 “One of One. Never Alone. 特立，不独行”，是安德玛与设计师王逢陈长期创意合作项目在中国的完整首发。项目承接 6 月巴黎时装周的合作官宣，以同音概念 “WU—— 武与舞” 为核心灵感，重构女性运动服饰表达，将 UA 专业运动面料科技与东方当代剪裁融合，打破高性能运动服和高级时装之间的边界。

历史背景上，Under Armour 深耕运动人体工学与功能面料研发，专注运动身体性能表达；Feng Chen Wang 作为国际知名华人设计师，擅长将东方传统结构元素融入先锋时装，本次并非短期胶囊款合作，而是跨季度长期共创企划，旨在塑造全新女性运动美学叙事。

项目空间与造型以红色圆形环形 T 台作为视觉核心，摒弃传统直线秀道，呼应 “循环共生、彼此联结” 的主题；空间背景以哑光红黑为主色调，简约干净的立面弱化多余装饰，把视觉重心交付服装与表演者。秀场场景融合武术与现代舞表演叙事，模特、舞者与武术表演者共同完成走秀，动态演绎 “武” 的力量锋芒与 “舞” 的舒展流动；系列单品大量运用如意扣、中式立领、流苏、不对称解构剪裁，色彩采用黑、科纳棕、正红，将传统符号嵌入 UA 高性能面料，搭配联名 Flare 鞋款，塑造刚柔并济的女性造型。

制作层面，环形 T 台采用预制模块化钢架结构，现场快速装配，地面哑光防滑涂层兼顾走秀安全与镜头质感；背景墙面使用可移除环保喷绘，降低场地改造损耗；灯光以明暗对比的舞台聚光为主，精准呈现面料垂坠肌理、反光运动面料与传统手工细节，兼顾直播画质与现场观感。活动期内容包含媒体预览、完整时装叙事秀、设计师对谈、KOL 与运动员造型体验，同步设置静态陈列区，完整展示全系列成衣与鞋履。

线下秀场体验与传播营销深度绑定，环形红 T 台自带强识别视觉记忆点，媒体、时尚创作者与到场嘉宾产出秀场大片、短视频，在小红书、抖音、微博等平台扩散；专业时装媒体输出文化解读与设计专访，海外时尚媒体同步转播，形成线下沉浸式叙事秀 — 秀场内容产出 — 跨平台海内外话题发酵 — 系列种草与预售转化的传播闭环。

项目意义在于，该首秀为国际运动品牌和华人独立设计师长期深度共创建立范本，把东方身体美学植入现代运动服饰体系，重新定义女性力量，证明运动时装可以兼顾专业性能、东方文化内核与先锋时装表达，拓展运动品牌在高端时装领域的叙事维度。

UA x Feng Chen Wang “Rebel Daughter” debut show takes place during Shanghai Fashion Week under the theme “One of One. Never Alone.” It marks the full China launch of the long-term creative partnership between Under Armour and designer Feng Chen Wang. Following the partnership announcement at Paris Fashion Week in June, the show draws inspiration from the homophonic concept “WU”, meaning martial force and dance flow, to reimagine womens activewear. It merges UA’s performance fabric technology with oriental tailoring, blurring the boundary between technical sportswear and high fashion.

Historically, Under Armour specializes in sports ergonomics and functional textiles, while Feng Chen Wang, an internationally recognized Chinese designer, excels at embedding traditional oriental structures into avant-garde fashion. This is not a short capsule collaboration but a multi-season creative project building a new narrative of feminine athletic aesthetics.

The spatial styling centers on a circular red runway instead of conventional straight paths, echoing the idea of connection and coexistence. The venue adopts matte red and black palette with minimal facades to keep focus on garments and performers. The runway performance weaves martial arts and contemporary dance. Models, dancers and martial artists move together to interpret the dual spirit: the sharp power of “WU(martial)” and fluid freedom of “WU(dance)”. The collection integrates Ruyi knots, mandarin collars, tassels and asymmetrical deconstructed silhouettes in black, Kona brown and bold red.

Traditional craftsmanship is applied to UA performance fabrics alongside co-designed Flare footwear to shape balanced, tough-yet-gentle feminine looks. In fabrication, the circular runway uses prefabricated modular steel frames for rapid installation. Matte anti-slip floor coating ensures safe walking and stable shooting quality. Removable eco-print is adopted on backdrop walls to minimize venue damage. Dramatic spotlighting highlights fabric drape, technical textile finish and handcrafted details for both live viewing and livestreaming.

During the event, media preview, narrative runway presentation, designer talk and styling sessions for athletes and KOLs are arranged, alongside static exhibition of full apparel and footwear lineup. On-site experience closely integrates with marketing communication. The iconic circular red runway generates highly shareable visual assets. Media and creators produce runway photos and short videos spread across Xiaohongshu, Douyin and Weibo. Global fashion media covers the show, forming a closed loop: immersive offline runway narrative, content creation, cross-border topic amplification and pre-order conversion.

This debut sets a benchmark for long-term collaboration between international sportswear brand and Chinese independent designer. It embeds oriental body aesthetics into modern activewear and redefines female strength, proving sport fashion can balance performance, cultural heritage and avant-garde design, and expands sport brand’s storytelling in high fashion field.

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