UHA 悠哈「城市甜蜜加油站」

2026年08月08日-2026年08月09日

上海 五角场合生汇

项目现场

UHA悠哈「城市甜蜜加油站」全国首站限时落地上海五角场合生汇中庭，是品牌依托线下场景营销、深化年轻化品牌调性、赋能新品推广的重要商业企划。

项目创新性以糖果补给加油站为核心设计概念，空间造型灵动鲜活，采用粉、蓝、黄清新明快的主色调，搭配巨型小悠IP立牌与放大版酷露露软糖艺术装置，构筑元气治愈的沉浸式打卡场景，精准适配年轻群体与亲子家庭的审美需求。场地规划四大功能区域，涵盖主题打卡、产品陈列、免费试吃与互动游戏板块，集中展出果汁含量升级的全新酷露露软糖系列及全新包装单品，以直观的线下体验强化产品核心优势。

本次活动展期为8月8日至8月9日，活动期间推出集章闯关、趣味抽奖、创意拍照等多元互动玩法，以实物福利提升用户参与粘性。项目以“给心情加点甜”为情感内核，将单一零食售卖升级为沉浸式趣味体验，依托商圈自然客流优势，凭借高辨识度的场景视觉效果，撬动社交平台UGC自发传播，有效完成新品曝光、用户沉淀与品牌声量提升，成功打造商圈高人气零食主题体验场景。

Launched at the atrium of Shanghai Wujiaochang Hopson One, UHA’s first national "Urban Sweet Power Station" pop-up is a youthful offline marketing project designed to boost new product promotion and enrich brand emotional value.

With a creative candy gas station concept, the space adopts bright pink, blue and yellow color schemes, matched with giant IP sculptures and oversized candy installations, creating a vibrant and healing scene suitable for young people and parent-child families. Divided into four functional areas, the venue fully displays the upgraded Kororo jelly candy series with higher juice content, providing on-site free tasting experiences.

During the event from August 8 to August 9, stamp collection challenges, lucky draws and fun photo devices enrich interactive experiences and effectively enhance user engagement. Centering on the theme of "sweetening your mood", the project transforms traditional snack sales into immersive entertainment experiences. Leveraging shopping mall passenger flow and highly photogenic scene design, it drives UGC communication on social platforms, realizes efficient new product exposure and user interaction, and builds a high-popularity snack-themed check-in spot in urban business districts.

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