依泉修护之旅蓝安瓶快闪店

2026年04月24日-2026年04月26日

上海 BFC外滩金融中心

项目预告

项目现场

2026年，法国皮肤学护肤品牌依泉（Uriage）于上海打造「修护之旅」蓝安瓶快闪店，以沉浸式空间体验推广其明星单品舒缓修护精华液。作为源自阿尔卑斯山依泉小镇、拥有75年天然活泉修护历史的品牌，此次活动标志着依泉从传统药房渠道向体验式零售的战略延伸。

空间设计以品牌标志性的蓝白色调为基底，构建兼具科技感与纯净感的修护场域。通过多媒体装置生动呈现阿尔卑斯等渗活泉水的源头故事，并将TBS三重屏障修护科技转化为可视化的互动叙事。制作层面，项目以集章打卡机制串联五大主题区域——从活泉历史科普、科技原理体验到免费产品试用、专业肌肤检测，形成从认知到转化的完整链路。

此次快闪不仅是蓝安瓶的市场教育，更是依泉在华强化「皮肤学级」专业定位的关键举措。通过将11000mg/L高浓度矿物质活泉水的修护力嵌入沉浸式闯关体验，为功效型护肤品牌如何将成分科技转化为消费者可感知、可参与的修护仪式提供了范本。

In 2026, French dermatological skincare brand Uriage launched the "Repair Journey" Blue Ampoule pop-up in Shanghai, promoting its star product Soothing Repair Serum through immersive spatial experiences. Originating from the Uriage thermal spring town in the French Alps with 75 years of natural healing heritage, this activation marks Uriage's strategic extension from traditional pharmacy channels to experiential retail.

The spatial design anchors on the brand's signature blue-and-white palette, constructing a repair sanctuary that balances technological sophistication with pure serenity. Multimedia installations vividly narrate the origin story of Alpine isotonic thermal water, while translating the TBS Triple Barrier Repair technology into visual interactive storytelling. Execution-wise, a stamp-collecting mechanism weaves through five thematic zones—from thermal history education and tech principle experiences to free product trials and professional skin diagnostics—forming a complete journey from awareness to conversion.

Beyond market education for the Blue Ampoule, this pop-up represents Uriage's key move to strengthen its "dermatological-grade" positioning in China. By embedding the repairing power of 11,000mg/L high-concentration mineral thermal water into immersive gamified experiences, it offers a paradigm for how efficacy-driven skincare brands can transform ingredient technology into perceivable, participatory healing rituals.

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