VALENTINO FALL WINTER 2026 罗马

项目信息

项目品牌: Valentino 华伦天奴

项目行业: 服装及鞋履

项目日期: 2026-03-12 10:00 2026-03-12 22:00

项目地点: 罗马

项目名称: VALENTINO Fall/Winter 2026「Interferenze」时装秀

VALENTINO(华伦天奴)|VALENTINO Fall/Winter 2026「Interferenze」时装秀|2026-03-12|罗马

秀在罗马巴贝里尼宫的宴会大厅。天花板是十七世纪的湿壁画,四壁挂着赭黄色的锦缎,门楣上有大理石的面具浮雕。Bureau Betak 没有在这间房里加任何体量,只铺了一层草绿色的地毯。

真正被搬进来的是灯。黑色支架的舞台聚光灯,一盏一盏立在地毯两侧,灯头对着模特,支架和电线都露在外面。这些设备平时吊在视线之上,用黑布遮住;这一场把它们留在房间里,和壁画、浮雕站在一起。

画面里于是出现两种时间:墙上是十七世纪,地面是化学纤维的草地,中间是一排机械。光从支架之间打出去,落在人身上,也在墙上投下支架的影子。

草绿色是这场秀里真正新加的材料。它盖住大理石地面,改变了房间的声学,也给了镜头一个统一的底色——锦缎的赭黄和草的绿在色轮上靠得近,画面因此显得沉,不亮。

系列叫「Interferenze」,干扰。Alessandro Michele 把这个词用在衣服上:古典的剪裁和夸张的装饰并置,厚重的织物压在轻薄的纱上。秀场的处理是同一个动作,把设备放进来,让它挡住一部分画。

这是 Valentino 少有的一次罗马办秀,不进巴黎的官方日程。品牌的老家在罗马,把一场秋冬秀放回巴贝里尼宫,等于把秀场当成一次返乡的声明;场地本身的分量,替品牌说了不少话。

内容与传播的关系在这里是“露出来”。多数秀场把制作藏起来,只给结果;这一场把灯架摆在正中间,等于把后台推到前台。传播上给出的图不是华服特写,而是黑铁支架和湿壁画同框——一种可以被讨论、被转发的图。

对案例库来说,这是一个低造价、高概念的做法:不动建筑,只加一层地毯和一排灯,却把“秀场”这件事本身变成了内容。

秀场因此不是布景,而是一次暴露:把通常被遮住的部分留在原地,让它在巴洛克的空间里成为主体。

VALENTINO Fall/Winter 2026, Interferenze — Rome, 12 March 2026 Agency: Bureau Betak (show design and production)

The show took place in the great hall of Palazzo Barberini in Rome. The ceiling carries a seventeenth-century fresco, the walls are hung with ochre damask, and a marble mask sits over the doorway. Bureau Betak added no volume to the room; a carpet of grass green laid over the marble was the whole intervention.

What was actually brought in was light. Black-framed stage spots stood in a line down both sides of the carpet, heads angled at the models, stands and cables left in plain view. This equipment is normally flown above eyeline and masked with black cloth. Here it stayed in the room, standing beside the frescoes and the relief.

Two periods appeared in the same frame: the seventeenth century on the walls, a synthetic lawn underfoot, and a row of machinery between them. The beams left the lamps, found the clothes, and threw the shape of the stands onto the plaster.

Green was the one material added. It covered the marble, changed the acoustics of the room, and gave the camera a single ground colour. The ochre of the damask and the green of the carpet sit close together on the wheel, which is why the images read deep rather than bright.

The collection was called Interferenze — interference. Alessandro Michele applied the word to the clothes: classical cutting set against exaggerated ornament, heavy fabric laid over sheer. The set made the same move, letting the apparatus in so that it blocked part of the picture.

It was a rare Roman outing for Valentino, outside the official Paris calendar. The house's home is Rome, and returning a winter collection to Palazzo Barberini made the venue part of the statement; a room with that much weight speaks for a brand without much help.

Content and communication here are a matter of showing the working. Most shows hide the production and present only the result; this one put the lighting stands in the middle of the room and pushed the backstage into the front. The image that travelled was not a close-up of a dress but black steel against a painted ceiling — an image that invites argument and therefore travel.

For a case library it is a low-cost, high-concept solution: leave the building alone, add one carpet and one row of lamps, and make the fact of the show itself the content.

The length of the runway mattered. A baroque hall is wider than it is long in the useful direction, so the carpet ran a short distance and the audience sat close, in two banks, with the painting overhead and the lamps at shoulder height on both sides, close enough to hear the fabric move.

Those lamps also lit the ceiling, from below and at a raking angle, which is not how a fresco is meant to be seen. The result was uneven, and it made the room feel inhabited rather than exhibited.

Nothing on site was permanent and nothing looked temporary, which is the usual contract of this kind of work: the building stays, the intervention disappears, and the pictures remain, which is most of what a case library can hold.

It also settles a question that recurs in this work — whether the machinery should be hidden. Here the machinery is the argument, and the room is old enough to carry it.

Source: public information published by Bureau Betak.



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