VALENTINO 高定 2026 巴黎
项目信息
项目品牌: Valentino 华伦天奴
项目行业: 服装及鞋履
项目日期:
2026-01-28 10:00
2026-01-28 22:00
项目地点: 巴黎
项目名称: VALENTINO 高定 2026 巴黎
VALENTINO(华伦天奴)|VALENTINO Haute Couture 2026「Specula Mundi」高定秀(2026 年高定季)|2026-01-28|巴黎
秀在巴黎的网球俱乐部。厅里没有走道,只有十二个白色的圆柱形小室,一个挨一个立在黑场上,顶部开口。观众坐在小室外围的凳子上,每人守着一扇开在壁上的小窗。
圆柱的直径约一间试衣间大小,墙面刷白,靠近上部有一圈藏起来的灯带,光从那里往下洗,室内因此是亮的、均匀的、几乎没有影子。外面是黑的,两者之间只隔一层薄墙和一扇窗。
窗是横向的小长方形,开在坐着的人眼睛的高度,窗框深色。一个人凑上去,正好看见里面的一个模特;两个人同时看一扇窗就会挤。观看因此是排队进行的,一场秀被拆成很多次单人观看。
圆筒外表面印着单个的大写字母,深灰,字很大,像货箱或档案盒上的编号。这些字母没有解释,只在黑场里形成一个索引:你站在哪个字母前,就看见哪一组衣服。
这个形制来自十九世纪的全景镜——一种圆筒状的立体照片装置,观众围着木筒坐,透过小孔看里面缓慢转动的图像。Alessandro Michele 把装置里的图像换成真人,把机械的转动换成模特的走动。
衣服因此不需要走台。模特在筒内站定或缓慢转身,正面、侧面、背面依次出现在窗口,观者自己决定看多久。高定的手工在这种距离下才成立:刺绣、羽毛、缝线的密度,退后一步就看不见了。
内容与传播的关系被写进了空间。它给每张照片一个固定的框:一只手扶在窗口,一双眼睛贴着小孔,筒内是白,筒外是黑。这类图在社交平台上比全景更容易被记住,因为它有一个动作——凑近。
对案例库来说,这是一个把观看方式当作设计的样本:不造景,造一种关系;成本集中在十二个圆筒的制作、灯带和排场上,而不是明星和装置。
VALENTINO Haute Couture 2026, Specula Mundi — Paris, 28 January 2026 Agency: Bureau Betak (show design and production)
There was no runway at the Tennis Club de Paris. The hall held twelve white cylindrical chambers, set one beside another on a black floor, open at the top. The audience sat on stools around their outside, one person to each small window cut into the wall.
Each cylinder is about the size of a fitting room. The wall is painted white, and a concealed ring of light runs near the top, washing down so that the interior is bright, even and almost shadowless. Outside is dark, and only a thin wall and a window separate the two.
The windows are small horizontal rectangles at the eye level of a seated person, with dark frames. Lean in and one model is visible; two people at one window is already a crowd. Viewing therefore queued, and a single show became many private viewings.
The outer skin of each drum carries a single capital letter in dark grey, large enough to read from across the room, like a marking on a crate or an archive box. The letters are not explained; they work as an index — whichever letter you stand at tells you which group of clothes you will see.
The form comes from the Kaiserpanorama, the nineteenth-century stereoscopic drum in which spectators sat around a wooden cylinder and peered through small ocular holes at images rotating inside. Michele replaced the images with live models and the mechanism with walking.
The clothes did not need a runway. A model stood or turned slowly inside, and the front, the side and the back of a garment arrived at the window in sequence, with the viewer deciding how long to stay. At that distance the handwork finally reads: embroidery, feathers, the density of a seam, all of it invisible from a step further back.
Because the cylinders were open at the top, anyone standing above them — on a balcony or a crane — saw a grid of white discs rather than a show, and that was the view the cameras above the room recorded. The floor and the seating were black, so the audience disappeared and the only lit objects were the interiors. A photographer had almost nothing to expose for except a window.
Content and communication were built into the plan. The format hands every photograph a fixed frame: a hand on a sill, an eye at a hole, white inside and black outside. Images like that travel further than a panorama because they contain an action — leaning in.
For the film the constraint was harder. A fixed camera sees one chamber, so the edit had to move from window to window, and the rhythm of the show was decided in the cutting rather than on the floor. That is the trade: the format resists the single wide shot a broadcaster wants and returns a sequence of close, partial ones.
The stools were backless and low, so guests sat forward with elbows on their knees, a posture of attention rather than of display. The room stayed quiet for the same reason: nobody could see more than one chamber at a time.
For a case library this is a study in designing the act of looking rather than the look: no scenery, a relationship instead, with the budget in twelve cylinders, their lighting and their staffing rather than in sets and celebrities.
Source: public information published by Bureau Betak.
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