无畏契约手游手瓦道馆

无畏契约手游手瓦道馆

2026年10月16日-2026年10月18日

上海 长宁来福士

项目传播

项目现场

长宁来福士「手瓦道馆」是《无畏契约：源能行动》（手瓦）联动长宁来福士，于全球冠军赛周期落地的限时户外电竞体验项目，展期 10 月 16 日至 18 日，选址商场钟楼与户外草坪，依托无畏契约多年全球电竞赛事积淀，将游戏内特工技能、对局战术转化为实体线下试炼场景，串联核心玩家与泛年轻消费群体。作为 VCT 全球冠军赛上海城市 “电竞痛城” 系列活动板块之一，项目跳出传统电竞展单纯陈列的模式，把屏幕内射击、传送、闪光、残局博弈等游戏机制实体化，打造兼具试炼、擂台、社交属性的开放式道馆空间。

空间造型依托来福士标志性钟楼作为视觉主载体，外立面铺设大面积主题视觉形成 “痛楼” 效果，草坪区域划分四大试炼互动点位与中心文武决斗擂台，整体采用赛训工业风，以暗灰基底搭配紫蓝辐能光效、特工标识、武器道具装置；试炼区独立搭建模块化游戏装置，决斗台配置大屏、灯光与解说席位，保留电竞赛场的竞技氛围感。制作层面采用快速可拆装模块化结构适配短期户外展期，试炼点位定制移动靶、TP 地桩、光影感应屏幕，配套 NFC 手环积分系统，游客完成挑战自动累计分值；道具选用轻量化安全模型复刻冠军赛枪械，兼顾还原度、户外安全性与拆装运输效率，空间动线由外围打卡试炼向内场擂台逐级递进，形成由浅入深的体验节奏。

活动期设置「颗秒棒棒棒」「阻止尚勃勃」「求你别闪我」「残局我兜底」四项互动挑战，玩家收集积分可参与擂台乱斗选拔，每日舞台对决产出冠军，解锁限定枪皮、R 点等奖励，同时邀请电竞嘉宾空降现场。线下邀约电竞媒体、游戏 KOL、主播到场体验，鼓励玩家拍摄试炼、擂台高光片段；小红书、抖音同步释放攻略、现场花絮，玩家自发产出 UGC 内容，线下沉浸式体验持续供给社交素材，反向扩大赛事 IP 传播，同时联动中山公园地铁站、商圈合作门店打造城市漫游充能站，将体验从单一场馆向外延伸。

项目意义在于打通电竞 IP 线上赛事与城市商圈线下场景，降低电竞线下体验门槛，非玩家也可轻松参与，既巩固核心玩家社群凝聚力，又借助商场公共草坪场景破圈触达泛年轻客群，实现电竞赛事文化、游戏产品宣发与商场客流增值的三方价值落地。

Hand Dojo at Changning Raffles City is a limited-time outdoor esports experience project of *Valorant Mobile*, co-launched with Changning Raffles City during the Global Champions Tour, running from October 16 to 18 on the mall’s clock tower and lawn. Drawing on years of VCT global tournament heritage, it translates in-game agent abilities and tactical gameplay into physical trials, connecting core players and young casual visitors. As part of Shanghai’s “esports pain city” campaign for VCT, the project moves beyond static display, materializing shooting, teleport, flash and late-round tactics into a physical dojo for trials, duels and social interaction.

The spatial design takes the landmark clock tower as the main visual anchor, wrapped with large-scale themed graphics to create a “pain building” effect. The lawn is divided into four trial stations and a central duel arena, adopting industrial training aesthetic with dark grey base, purple-blue radiant lighting, agent logos and weapon installations. Modular structures are deployed for fast assembly and disassembly to fit the short outdoor run. Custom moving targets, TP markers and light-sensitive screens are equipped at trial zones, paired with NFC wristbands for automatic score recording. Lightweight safe prop guns replicate championship skins, balancing fidelity, outdoor safety and transport.

The visitor journey progresses from outer trials inward to the duel stage, creating layered experience. Four interactive challenges are available during the event, participants earn points to join arena matches and compete for daily prizes including limited skins and R points, with guest pro players appearing onsite. Esports media, KOLs and streamers are invited offline. Highlights and gameplay clips circulate on Xiaohongshu and Douyin, while visitor UGC fuels social diffusion.

The experience further expands to Zhongshan Park Metro and partner stores to form a city-wide roaming network. Strategically, the project bridges online tournaments and urban commercial spaces, lowering barriers for casual audiences. It strengthens core fan community, helps the game IP reach broader young consumers, and delivers tripartite value for esports culture, game promotion and shopping mall foot traffic growth.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识