WHEN FASHION MEETS ART

VERO MODA X 天猫超级品牌日 艺术展及时装秀（上海）

2019年08月25日

上海 拉法耶艺术设计中心

项目预热 - 微博

项目传播

北欧幻境·光影童话

时装装置艺术展及时装秀

VERO MODA BROUGHT

ART INSTALLATION EXPERIENCE

TO THE FW19 COLLECTION LAUNCH

FASHION SHOW

项目信息

天猫超级品牌日携手丹麦时装集团女装品牌VERO MODA，于上海拉法耶艺术设计中心，开启了“北欧幻境·光影童话”的主题之旅，通过光影艺术打造了沉浸式的北欧幻境。在时尚与艺术、现代与复古之间，对新时代都市女性的风格探索，充分展现了现代都市女性的精致、明媚、纯粹和自信。

To celebrate the launch of its FW19 collection, the Danish fashion brand, VERO MODA, collaborated with Tmall Super Brandday holding an immersive fashion show at ART & DESIGN CENTER in Shanghai, with a series of art installations to reveal its idea of the elegant and independent woman.

艺术展现场设置了摩登冰雪女王、摩登豌豆公主、摩登小美人鱼、摩登拇指姑娘以及纱幔拍照等区域，融合科技感的“魔镜”、光影互动以及一系列极具艺术气息的装饰，令观者享受了一场盛大的北欧童话王国的极光之旅。

Inspired by the branding concept, a colorful and mystical Danish Fairy World was brought to life, with four famous tales to present each collection. From there, guests could feel the new design through aesthetically-pleasing corners and photo-ops.

此次VERO MODA FW19时装装置艺术展及时装秀，将光与影的艺术应用到了极致，打造了充满艺术感的光影世界。

The stage was also decorated with interactive installations, using the lighting & shadow effect to feature the design, materials, and color of the latest collection. VERO MODA FW19 COLLECTION

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/77H5cG7Ic5jcH3JEL57SGA