VOIR LAB「世界街区‑Drawn to Essence」配饰展

VOIR LAB「世界街区‑Drawn to Essence」配饰展

2026年10月16日-2026年10月21日

上海 洛克·外滩源美丰大楼1楼

项目现场

本项目为全球设计师珠宝配饰集合平台 VOIR LAB 落地上海洛克・外滩源美丰大楼的主题配饰展，作为 2027SS 上海时装周时尚周末官方艺术展项，承接品牌武汉、成都在地美学项目的巡展脉络，以 “世界就在附近” 为核心，汇聚巴黎、伦敦、奥斯陆、东京、哥本哈根、佛罗伦萨及中国本土七大创作阵地的设计师作品，将全球首饰匠造文化浓缩于城市历史建筑内。VOIR LAB 长期专注发掘全球独立配饰设计师，搭建设计师、买手与消费者的桥梁，本次展览跳出传统静态展品陈列，以 “复刻设计师工作室” 为叙事核心，挖掘配饰背后地域文化与创作本源。

空间打造约 30 米沉浸式街区，依托美丰大楼历史建筑原生肌理，搭建七组对应不同城市风格的立面门头，划分七个独立工作室式展区，每间空间还原设计师工作台、手稿草图、原料小样与成品首饰，打造漫步式漫游动线；制作采用模块化装配式展墙与定制门头装置，适配历史建筑保护要求，低干扰快速搭建，结合暖调局部射灯突出首饰材质肌理，以虚实结合的场景还原创作现场而非单纯陈列商品。

活动期设置设计师对谈沙龙、首饰工艺工作坊、穿搭试戴、限定藏品打卡等内容，把匠造工艺、地域设计故事转化为可沉浸式体验。线下体验与传播营销形成联动闭环，前期依托上海时装周官方渠道发布预热内容，邀约时尚媒体、配饰与穿搭类 KOL 探访，引导访客拍摄街区门头与首饰大片在小红书、抖音产出 UGC，将专业时装周内容破圈面向大众消费群体。

项目意义在于打通 B 端设计师资源与 C 端爱好者的沟通通道，把配饰从单品升级为跨地域文化载体，强化 VOIR LAB 全球独立配饰集合平台定位，借助外滩源历史地标的文化属性，提升独立首饰设计在国内时尚市场的影响力。

VOIR LAB “World Block - Drawn to Essence” Accessories Exhibition is hosted at Meifeng Building, Rockbund Art & Heritage, Shanghai. As an official art programme of Shanghai Fashion Week Fashion Weekend for 2027SS, it inherits the brand’s local aesthetic projects in Wuhan and Chengdu. Centered on the core idea “The World is Nearby”, it gathers designer works from seven creative hubs: Paris, London, Oslo, Tokyo, Copenhagen, Florence and mainland China, condensing global jewellery craftsmanship within a heritage building.

VOIR LAB dedicates to discovering independent jewellery designers worldwide and connecting creators, buyers and consumers. Departing from conventional static display, the exhibition recreates designer studios to explore regional culture and creative origin behind accessories. The 30-metre immersive streetscape preserves the original texture of the historic building.

Seven sets of city-themed door facades form separate studio zones, equipped with workbenches, sketches, raw material samples and finished jewellery, forming a wandering circulation. Modular display walls and custom facades are adopted to meet heritage protection rules with low-impact assembly. Warm spotlights highlight material texture, reconstructing creative scenes rather than merely showcasing goods.

On-site programmes include designer talks, craftsmanship workshops, styling trials and limited-edition photo activities, translating craft and cross-cultural stories into immersive experience. Marketing forms a complete loop: pre-release teasers via Shanghai Fashion Week official channels, media and fashion KOL visits, and visitor-generated UGC on Xiaohongshu and Douyin, breaking professional fashion content to mass audiences.

This exhibition bridges B2B designer resources and C 端 enthusiasts, elevating accessories from commodities to cross-cultural carriers. It consolidates VOIR LAB’s positioning as a global independent jewellery platform and promotes recognition of contemporary jewellery design in China with the cultural value of Rockbund.

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