PIKNIC x Arteon花园 主题展

2019年07月16日-2019年10月31日

韩国  首尔PIKNIC艺术馆

项目信息

自5月24日起，韩国顶级艺术馆之一Piknic举办德国知名布景师和艺术家彼得·帕布斯先生的个人作品主题展，与此同时，SMS GROUP韩国团队为其长期客户大众汽车在Piknic精心设计了一个“Arteon 花园”供展馆观众参观，以突出大众Arteon车型聚焦热爱艺术的都市人群的市场定位。截止至7月14日，“Arteon花园”的观众总人数已经达到了近两万七千次。

Starting May 24, SMS GROUP’s Seoul office initiated long-term client Volkswagen to collaborate with one of Korea’s premier exhibition spaces for art and culture, Piknic, around an exhibition of German star scenographer and artist Peter Pabst. We created a ‘Garden of Arteon’ to match the theme of the exhibition and Arteon’s target group who are urban, trendy and artistic. Up to July 14, the total visitor of the ‘Garden of Arteon’ and the exhibition reached nearly 27,000.

因为Arteon这个品牌词由英文单词“艺术”和“永世（时间）”的组合而成。结合Piknic正在举办彼得·帕布斯先生的“白红粉绿”个人作品主题展，后者是德国知名现代舞编导家Pina Bausch女士的舞美设计师总监，这样让汽车邂逅艺术的跨界合作为大众Arteon车型展示提供了一个很好的品牌亮相机会。

As Arteon is the combination of words Art and eon (time). Along with the ‘White Red Pink Green’ themed exhibition of Peter Pabst, the director of stage design of acclaimed German modern dancer Pina Bausch, the connection provided an excellent opportunity to show Arteon combined with art in different seasons.

Arteon 花园

Garden of Arteon

参观者们在“Arteon花园”将能够以他们完全的感知去体验具有艺术气质的车型与周围日新月异的自然环境，以它们之间的相互微妙联系传达出永恒之美。

Visitors of the ‘Garden of Arteon’ are able to experience the subtle tension between the timeless beauty of the artistic car and the changing surrounding nature with all their senses.

彼得·帕布斯“白红粉绿”主题展

Peter Pabst ‘White Red Pink Green’ Exhibition

通过划分为白、红、粉、绿的空间，艺术家邀请参观者进入他与Pina Bausch女士合作的一些最具标志性的舞台场景。他的想象力现在转化为Piknic参观者的演绎空间，参观者将获得难得的机会，以新的角度去发现戏剧场景这门艺术流派。

Through spaces labeled as white, red, pink, and green, the artist invites viewers into some of the most iconic scenes from his work with Pina Bausch. His imaginations have now become spaces of play for Piknic visitors. Audiences have the rare opportunity to discover theatrical scenography in a new light as an artistic genre.

SMS GROUP通过品牌联合精心打造的“Arteon 花园”供参观者在不同季节交替中欣赏其不同的景色。本次与Piknic的跨界展览项目将持续到今年10月底，如果您正好在首尔，无妨抽空去参观下这场令人耳目一新的视觉艺术展。

SMS GROUP created this collaboration and the ‘Garden of Arteon’ for visitors to enjoy inspiring art and a stimulating scenery through various seasons. The brand collaboration with Piknic will last until the end of October. If you happen to be in Seoul, swing by for a refreshing exhibition experience.

-end-

图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/JcsDLzKNTOFe0OV_n3WpuA