Time To Rock! 跟着T-ROC一起摇滚！大众汽车T-ROC上市发布会于11月18日在台北南港展览馆热血登场，SMS GROUP以“摇滚跑旅 热血出击”的整体概念策划并执行了包括前期的抢先预赏会、产品教育训练活动、上市发布会、全省展间活动及外展路演，将摇滚精神注入每一场活动，全新T-ROC如其ROCK之名，正式热血登场。

“Time To Rock!” With this strong claim, Volkswagen The T-Roc was launched at the Taipei Nangang Exhibition Hall on November 18th, with a row of events leading up and following the date in an energetic event campaign. SMS GROUP planned and executed a sneak preview event, the product training, the media launch, showroom events and an ensuing roadshow, connecting all events with a rock and roll spirit.

10月10日至10月18日，全省经销商同步抢先预告T-ROC即将震撼登场。

Starting from October 10th to 18th, the event campaign was kicked-off with experiential teaser displays heralding The T-Roc launch at Volkswagen dealerships across Taiwan.

11月9日至11月13日，为期五天的T-ROC产品教育训练热血展开，区别于以往的产品训练，SMS GROUP在本次的教育训练中将课程现场打造为契合T-ROC精神，时尚潮流、动感多元、数位生活的沉浸式体验空间，让学员更深刻的感受T-ROC的摇滚个性和热血能量。

Different from conventional product trainings, SMS GROUP built the space for the five-day product training from November 9th to November 13th to fit the spirit of T-ROC. The immersive experience space combining fashion trends and elements of dynamic and digital lifestyles, allowed dealers to experience T-ROC's rocking personality and passionate energy in unique environments.

跟着T-ROC一起摇滚吧！11月18日，T-ROC终于热血上市！在一睹这位摇滚巨星之前，首先激发来宾内心的热血灵魂，体验拳击、摇滚音乐等诠释摇滚个性的空间。

On November 18th it was finally “Time To Rock!”. The T-Roc was unveiled to the public and media guests in an exciting launch. Before meeting the star of the evening, the event commenced by inspiring the guests with an experiential space that interpreted the spirit of rock and roll in various lifestyle activities such as boxing and music.

SMS GROUP将发布会现场设计为摇滚擂台，在四面无死角的摇滚区，让来宾们近距离感受这位摇滚巨星的风采，并配合地面投影呈现产品力，由强劲的鼓队及拥有爆发力的重踏舞团带领摇滚跑旅震撼登场，感受T-ROC的摇滚魅力。

SMS GROUP designed the launch area in the style of a rock arena. In this zone, guests were able to get a first-hand experience of the rock star, up and close to the action. Immersive content surfaces, including a ground projection on the arena floor, allowed to create show scenes and product displays, communicating the product strengths in impactful ways to the audience. Powerful performances such as a street percussion troupe raised the energy of the event to the moment of T-ROC’s debut.

T-ROC全新发布后，热情不减，全省经销商展间及外展路演活动继续延续这股摇滚精神。

Following the launch, the enthusiasm for T-ROC continued to rise as dealer showrooms and roadshows spread its rocking spirit across the island.

本次T-ROC的全新发布，SMS GROUP专注于通过一系列针对不同受众的活动，有力传达T-ROC的摇滚精神，从前期的预赏会、产品教育训练到发布会、展间、路演活动，都充分的展现了T-ROC的力量和热血活力。SMS GROUP团队面对一系列的挑战毫不畏惧，在一个月的时间里成功执行了25场活动，传递品牌的活力和产品的特色。

For the launch campaign of the Volkswagen T-ROC, SMS GROUP focused on communicating the car’s bold and rocking spirit forcefully in a flurry of events targeting various audiences, from the sneak preview to the product training to the launch event and eventually the showroom and roadshow activities, demonstrating the strength and youthful energy of T-ROC throughout. Fearlessly facing the challenges of this endeavor, the SMS GROUP team successfully executed 25 events within a month's time, matching the Volkswagen brand's renewed vitality and the product’s character.

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原文链接为：https://mp.weixin.qq.com/s/Syzt5MRI2-tnVG1YO4JQtw