Valentino Collezione Milano米兰男女合并时装秀直播放映派对

项目品牌: Valentino

项目行业: 服装及鞋履

项目日期: 2020-09-27 18:00 2020-09-27 22:00

项目地点: 上海 半岛酒店

项目名称: Valentino Collezione Milano米兰男女合并时装秀直播放映派对


9月27日,Valentino于上海半岛酒店举办Valentino Collezione Milano米兰男女合并时装秀直播放映派对。线下看秀空间由ACTIVATION EVENTS 倾心打造。

Valentino held a live screening party for the Valentino Collezione Milano Men's and Women's Combined Fashion Show at the Peninsula Hotel in Shanghai on September 27th. The live screening party for the online show was meticulously created by ACTIVATION EVENTS.



Valentino 2021春夏男女合并时装秀构造了一个独属于创作总监Pierpaolo Piccioli的浪漫世界。秀场坐落于米兰的一座废旧工厂内,不同于以往,这里布满了生机勃勃的鲜花绿植,将工业颓废风与浪漫植物的气息完美结合。

The Valentino Spring/Summer 2021 Men's and Women's fashion show created a dazzling romantic world exclusively from the mind of creative director Pierpaolo Piccioli. The show was located in a rustic factory in Milan, which was full of vibrant flowers and greenery, perfectly combined the industrial spirit with natural grace.


工厂里回荡着昔日繁忙生产的声音,并夹杂着悠扬的男声合唱与缓缓动听的钢琴声,在这样幻化的空间里,男女模特们踏步而来。

The factory echoes the sound of busy production, mixed with the melodious male chorus and the slow-sounding piano. With the male and female models stepping on into this enchanted space.


红色,如同Valentino深入骨髓的DNA。此次云看秀派对,ACTIVATION EVENTS更是将Valentino红应用到极致。室外,巨型的红色Valentino logo在外滩绚丽夜景的映衬下显得异常夺目;室内,黑红交错的圆椅,体现出别样的张力。

Red, like Valentino's DNA goes deep into the soul. In this show viewing party, ACTIVATION EVENTS applied the Valentino red to the extreme. In outdoors space with an eye-catching red Valentino logo that was set against the gorgeous night view of the Bund; while indoors, the black and red interlaced round chairs reflected the energy of the brand.

三块电子大屏为嘉宾们带来沉浸式的看秀体验,更别出心裁设计出不规则的电视墙,供嘉宾们看秀和拍照

With three large screens that provided guests with an immersive show-watching experience, and ingeniously designed an instagrammable corner for the guests to watch the show and take photos.


品牌代言人张艺兴、唐嫣,Unine成员李汶翰、THE9成员虞书欣以及陆柯燃等受邀出席此次线下看秀派对,跨越时间的距离同步零距离直击秀场,共同见证这场浪漫主义至上的时尚大秀。

Brand Ambassadors Zhang Yixing and Tang Yan, Li Wenhan from Unine, Yu Shuxin, and Lu Keran from THE9 flocked to the offline show party. The live screening party crossed distances and spanned time, with all guests bearing witness to this romanticism grand event.



创作总监Pierpaolo Piccioli以平等包容为大主题,并与Levi’s®推出了全新合作系列,重新创作了517经典小喇叭牛仔裤。Valentino品牌的标志性符号与精髓被重新定义: 在米兰的一个工业空间,昔日繁忙生产的回响仍在,在其墙垣中躬逢其盛。满室的鲜花绿植幻化工厂样貌,穿行其中的男女将现今浪漫主义赋予了真实的形态与细节。 


 



从米兰到上海

与Valentino一起 体验极致浪漫




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原文链接为:https://mp.weixin.qq.com/s/fCOCHLOdOVeAm03o74maGQ


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