Vibrations by De Beers London 高级珠宝展

Vibrations by De Beers London 高级珠宝展

2026年10月16日

上海 光陆大楼

项目传播

项目现场

Vibrations by De Beers London 高级珠宝展落地上海光陆大楼，作为该高级珠宝系列的中国内地首秀，以内陆水域的静谧生命力为叙事主线，回溯戴比尔斯超 135 年钻石勘探与珠宝创作历史，致敬博茨瓦纳、南非、纳米比亚、加拿大四大钻石原产地的河流、瀑布与极地冰境，将自然水韵、珍稀彩钻与先锋珠宝工艺融为一体，打造沉浸式高级珠宝感官叙事空间。

品牌依托天然钻石矿源底蕴，持续探索钻石切割创新，本次 Vibrations 系列突破性采用凸圆形钻石切割工艺，把奥卡万戈三角洲、图盖拉瀑布等自然地貌凝入 Undulation、Cascade、Shimmer 三大核心套组，展览跳出传统静态珠宝陈列，在百年历史建筑中构建水脉流动的观展动线，让参观者循着水流叙事读懂钻石自大地诞生到雕琢成型的完整旅程。

项目空间依托光陆大楼 Art Deco 历史建筑基底，整体以柔和流动曲线消解建筑硬朗复古线条，分为序章水脉空间、四大原产地主题展区、臻品独立展柜、私享品鉴沙龙四大板块。空间造型以流水蜿蜒形态为核心语言，起伏曲面墙体搭配锤纹金属水波纹装置，垂坠金属丝帘模拟水光涟漪，地面以渐变光影复刻水面波光，低饱和米白基底点缀清透蓝调光影，展柜沿流动曲线排布，将自然水域地貌抽象转化为室内空间形态，实现历史建筑肌理与当代自然美学的对话。

在制作层面，定制弧形墙体采用曲面石膏工艺无缝成型；独立珠宝展柜搭载博物馆级恒温恒湿系统与专业珠宝定向控光，最大程度还原彩钻火彩；垂坠金属帘、锤纹金属板均为手工定制，多媒体影像装置投射水流动态，空间声学同步定制水声背景音，形成多感官体验，装置兼顾文物级珠宝展品保护与空间视觉叙事。活动期内，除珠宝静态展陈外，配套品牌晚宴、设计师导览、私享珠宝品鉴沙龙，邀请明星嘉宾到场，从自然灵感、钻石原石、匠心工艺多维度解读系列作品。

传播营销层面，选址外滩历史地标，精准面向高净值藏家、珠宝爱好者、时尚媒体与设计师圈层，依托百年建筑 + 顶级高珠双重话题，联动时尚 KOL、媒体产出专业图文与短视频，线下私域邀约观展搭配线上内容分发，以艺术策展叙事弱化奢侈品硬推广，传递品牌溯源自然、尊重矿源生态的珠宝理念。

项目意义在于，将高级珠宝从单品陈列升级为完整自然叙事体验，借百年建筑载体完成品牌矿源故事的在地表达，为奢侈品牌高级珠宝巡展提供历史建筑内沉浸式策展标杆样本。

The Vibrations by De Beers London High Jewellery Exhibition is held at the Art Deco Landmark Guanglu Building in Shanghai, marking the China debut of this high jewellery collection. Centered on the quiet life force of inland waters, the exhibition traces De Beers’ 135-year heritage in diamond exploration and jewellery craftsmanship. It pays tribute to rivers, waterfalls and polar landscapes from four diamond sourcing regions: Botswana, South Africa, Namibia and Canada, merging natural water aesthetics, rare coloured diamonds and innovative jewellery art into an immersive sensory experience.

Rooted in natural diamond heritage, the brand keeps pushing boundaries in diamond cutting. The Vibrations collection pioneers cabochon diamond cutting, translating natural landscapes including Okavango Delta and Tugela Falls into three core suites: Undulation, Cascade and Shimmer. Beyond conventional jewellery showcase, the exhibition constructs a flowing visitor journey within the heritage building, guiding guests to discover the full story of diamonds formed deep underground and refined into fine jewellery.

Built within the vintage Art Deco structure of Guanglu Building, the venue uses soft curved forms to balance the building’s rigid retro features. It consists of four zones: water prelude hall, four origin-themed galleries, bespoke jewellery showcases and private appreciation salon. The spatial design adopts winding fluid forms as core vocabulary. Undulating curved walls are paired with hammered metal water-wave installations. Hanging metal thread curtains mimic water ripples, while gradient floor lighting reproduces shimmering water surface. Low-saturation off-white palette is accented by subtle cool blue light. Display cases follow curved circulation routes, abstractly translating natural water terrain into interior architecture and creating dialogue between historic building texture and contemporary natural aesthetics.

For fabrication, curved walls are seamlessly finished with gypsum craftsmanship. Individual jewellery vitrines adopt museum-grade constant temperature & humidity systems and targeted lighting to fully reveal the fire of coloured diamonds. Hanging metal curtains and hammered metal panels are custom handcrafted. Multimedia projections display flowing water scenes with customized ambient soundscape, delivering multi-sensory experience while strictly protecting precious exhibits.

During exhibition period, alongside static display, gala dinner, designer guided tours and private jewellery salons are organized with celebrity guests to interpret the collection from natural inspiration, rough diamond and craftsmanship perspectives. In communication and marketing, hosted at the historic Bund landmark, the project targets high-net-worth collectors, jewellery connoisseurs, fashion media and designers. Leveraging the dual highlight of heritage architecture and top-tier high jewellery, fashion KOLs and media create professional articles and short videos. Private offline appointments coordinate with online content distribution. Art curatorial storytelling replaces direct commercial promotion, conveying the brand’s philosophy of respecting nature and mining ecology.

This exhibition elevates high jewellery presentation from single-piece display into a complete natural narrative. By using historic architecture to tell the story of diamond origins, it sets a curatorial benchmark for luxury high jewellery touring exhibitions within heritage buildings.

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