【行业观察】从迪拜世博会我们学到了什么(来自PICO、JACK MORTON、TEC的声音)

项目品牌: 待定

项目行业: 体验营销/营销

项目日期: 2022-03-23 09:00 2022-03-23 17:00

项目地点: 迪拜

项目名称: 【行业观察】从迪拜世博会我们学到了什么(来自PICO、JACK MORTON、TEC的声音)


(图片来自EXPO2020DUBAI.COM)

2020年迪拜世博会,将会在2022年3月31日结束,现在是听听总结和分享的时候了。


以下内容来自:https://www.pico.com/en/insights/what-we-ve-learnt-from-dubai-expo-2020/

#BEST PRACTICE #TRENDS

What we’ve learnt from Dubai Expo 2020

Jessie Ng

Vice President, Strategy and Growth, Global Activation Team

2022.03.18


“Expo 2020 Dubai was a mammoth achievement – Pico designed, built and operated some 20 national, corporate and thematic pavilions. These included national pavilions for Algeria, Brazil, Cambodia, Czech Republic, Malaysia, Malta, Peru and the United Kingdom, SAIC Motor at the China Pavilion, PTT at the Thailand Pavilion, the Dubai Cares Pavilion and more.

“笔克集团在2020年迪拜世博会是一项巨大的成就——设计、建造和运营了大约 20 个国家馆、企业馆以及主题展馆。其中包括阿尔及利亚、巴西、柬埔寨、捷克共和国、马来西亚、马耳他、秘鲁和英国的国家馆,中国馆中上汽集团部分,泰国馆中PTT部分,迪拜关爱馆等。

“It has paved the way for the re-emergence of large-scale events from ‘hibernation’ during the pandemic. The protocols, technologies and techniques it employed will be leveraged and further developed to make subsequent large-scale events ‘future ready’. This knowledge contributes to the general ongoing conversation around global healthcare infrastructure and prevention of future epidemics.

“它为疫情流行从‘冬眠’中,重启的大型事件铺平了道路。它采用的协议、技术和技巧将得到利用和进一步发展,以使后续的大型活动“为未来做好准备”。这些知识有助于围绕全球医疗基础设施和预防未来流行病的一般性对话。

“The legacy will be a sense of unity and increased progress in fostering ‘future-proof’ communities and societies. After Expo 2020, the site will be transformed into a sustainable smart city called District 2020. Elements of Expo 2020, such as the thematic pavilions and site infrastructures, were designed and built in consideration of District 2020’s future plans.”

“遗产将是一种团结感,并在培育‘面向未来’的社区和社会方面取得更大进展。2020 年世博会之后,该场地将转变为名为 2020 区的可持续智慧城市。2020 年世博会的元素,例如主题馆和场地基础设施,是根据 2020 年区的未来计划设计和建造的。”


原文名为:

What we've learnt from Dubai Expo 2020


以下内容来自:https://www.meetings-conventions-asia.com/News/Conferences-and-Exhibitions/What-we-have-learnt-from-Dubai-Expo-2020


Rebecca Amey, Managing Director, Jack Morton MENA

Rebecca Amey, Jack Morton MENA 董事总经理


“Meticulous planning and agility are what made Expo thrive throughout the pandemic – managing the changing rules and regulations with regards to aviation, Covid and visitor requirements.

“周密的规划和敏捷性是世博会在整个大流行期间蓬勃发展的原因——管理与航空、Covid 和游客要求有关的不断变化的规则和法规。

“At the government level, this involved clear and quick communication of updates to policy and procedures, while at the event level, rapid testing for the workforce and Expo visitors was available, and visitors and event attendees felt safe.

“在政府层面,这涉及对政策和程序的更新进行清晰、快速的沟通,而在活动层面,可以对劳动力和世博参观者进行快速测试,参观者和活动参与者感到安全。

"We worked with a diverse range of stakeholders and across a variety of activities and engagements, including the Kingdom of Saudi Arabia Pavilion, the Emirates National Oil Company and Siemens. Our engagement included creative concept, design, experience design, and build for The Blueprint, Siemens’ Customer Experience Center.

“我们与各种利益相关者合作,参与了各种活动和参与,包括沙特阿拉伯王国馆、阿联酋国家石油公司和西门子。我们的参与包括创意概念、设计、体验设计和蓝图的构建,西门子客户体验中心。

"The Expo showed us that the desire for human connection and interaction is stronger than ever and that now, if you are hosting an event in person, you need a good reason. Content, messaging, and experiences must work harder to justify why attendees should travel."

“世博会向我们展示了对人际关系和互动的渴望比以往任何时候都更加强烈,而现在,如果您要亲自举办活动,您需要一个充分的理由。内容、信息和体验必须更加努力,以证明为什么与会者应该旅行。”


Natalie Crampton, Director, TEC

Natalie Crampton,总监,TEC

"One year ago, we were six months away from Expo starting and we were all extremely nervous about whether or not it would happen. There were different lockdowns all over the world and we were really unsure if we were going to get the visitors into Dubai. Fast forward to the present time and it has been a massive success, the market is definitely booming here. The hotels were packed, with sky-high rates, the highest they have ever been and with events happening left, right and centre.

“一年前,我们距离世博会开幕还有六个月的时间,我们都非常担心它是否会发生。世界各地都有不同的封锁,我们真的不确定我们是否会让游客进入迪拜. 快进到现在,它取得了巨大的成功,这里的市场肯定正在蓬勃发展。酒店人满为患,以天价的价格,有史以来最高的价格,左右和中心都发生了事件。

"The government in Dubai has been very cautious when it comes to health and safety around Covid, asking for vaccinations and PCR tests and we had to wear masks everywhere up until the beginning of March.

“迪拜政府在谈到新冠病毒周围的健康和安全时一直非常谨慎,要求进行疫苗接种和 PCR 检测,直到 3 月初,我们都不得不到处戴口罩。

"Dubai Expo 2020 has been a saviour for the events industry. It has really given our sector the big push it needed post-pandemic. The legacy for Expo is very exciting, with the area being transformed into District 2020. It's great to see such innovation and technology staying within Dubai."

“2020 年迪拜世博会一直是活动行业的救星。它确实为我们的行业提供了大流行后所需的大力推动。世博会的遗产非常令人兴奋,该地区正在转变为 2020 年区。很高兴看到这样创新和技术留在迪拜。”


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全文来自网络公开信息,出处见网络

原文链接为:https://www.meetings-conventions-asia.com/News/Conferences-and-Exhibitions/What-we-have-learnt-from-Dubai-Expo-2020

https://www.pico.com/en/insights/what-we-ve-learnt-from-dubai-expo-2020/


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