小米澎程「第 N 空间」十一特展（上海）

小米澎程第 N 空间十一特展

2026年10月01日-2026年10月07日

上海 外滩 · 老市府

项目传播

项目现场

小米澎程「第 N 空间」十一特展将上海外滩老市府设为全国主会场，同步开启 19 城巡展，并在 7 座高速服务区增设体验点位，是小米汽车迄今为止规模最大的全国线下巡展项目。从项目历史背景来看，随着家庭自驾、长途露营需求持续增长，用户对汽车的期待不再局限于代步工具，而是延伸至可灵活变化的移动生活载体；小米汽车依托智能电控与车身结构技术，提出 “智能可变大空间” 的产品概念，本次巡展便是将座舱技术从参数转化为实景体验，借助十一长假的出行热潮，覆盖城市展馆与高速公路服务区，触达更广泛的潜在用户群体。

在空间造型与制作层面，展览打造七大实景主题样板间，将澎程 SUV 的座舱场景向外可视化，依托超长滑轨、纯平地板与可旋转座椅，还原一键切换的十余种生活场景，包括会客厅、移动咖啡馆、工作室、大床房、亲子游乐区等。现场重点展出 N70 Pro、N90 Max 两款主力车型，N90 Max 探索版电动升顶帐篷成为全场视觉核心。展区配套皮耶咖啡联名体验、打卡互动、礼品兑换环节，访客可以进入座舱沉浸式体验场景切换，直观感受 “空间魔术”。

活动期现场体验与传播营销深度绑定，外滩老市府本身自带城市地标属性，多场景样板间视觉冲击力强，适配社交平台传播。面向家庭用户、自驾露营爱好者与米粉群体，现场访客、汽车垂类博主拍摄座舱场景实拍视频与图文，产出大量原生 UGC 内容，跨城市联动的巡展模式持续拉长传播周期。项目意义在于打破传统车展静态看车的模式，不再单纯介绍硬件参数，而是把汽车定义为移动生活空间，用实景样板间具象化展示座舱变形技术。巡展覆盖城市展厅与高速服务区两大场景，精准匹配自驾人群，将冰冷的产品技术转化为可感知的生活方式，集沉浸式产品体验、社交打卡、全域品牌传播于一体，实现产品价值传递、用户种草与品牌认知升级的多重目标。

Xiaomi Pengcheng’s “The Nth Space” National Exhibition takes Shanghai Bund Old Municipal Government as the main venue for the National Day special show. The roadshow rolls out simultaneously across 19 cities and installs experience booths at 7 highway service areas, marking the largest nationwide offline touring exhibition of Xiaomi Auto. Historically, as family road trips and camping gain popularity, buyers demand more than transportation from vehicles, expecting them to serve as flexible mobile living spaces.

Leveraging intelligent electronic control and body structure technologies, Xiaomi Auto puts forward the concept of “intelligent transformable large space”. This roadshow translates technical specifications into real-life experience. Riding the National Day travel boom, it covers urban venues and highway service stations to reach broader potential customers. In terms of spatial design and fabrication, seven real-scene themed showrooms are built to externalize the cabin scenarios of Pengcheng SUV. Supported by long slide rails, flat floor and rotatable seats, the venue demonstrates over ten instantly switchable modes, such as meeting lounge, mobile café, workspace, king-size bedroom and kids play zone. Two core models, N70 Pro and N90 Max, are on display, with the electric pop-up roof tent of N90 Max Explorer Edition serving as the highlight. The exhibition features co-branded PiYE café experience, interactive check-in and gift redemption. Visitors can sit inside the vehicle and immerse themselves in scene transformation to witness the cabin “space magic”.

On-site experience and marketing are closely integrated. The Old Municipal Government at the Bund is a landmark with strong city recognition. Multi-scene showrooms deliver powerful visual effects suitable for social media sharing. Targeting families, camping lovers and Xiaomi fans, visitors and automotive KOLs shoot videos and photos of the transformable cabin and generate abundant UGC content. The multi-city roadshow extends the whole communication cycle. Moving beyond traditional static auto shows, the project avoids rigid hardware introduction and redefines the car as a mobile living space. Realistic showrooms visualize the cabin transformation technology. By covering urban exhibition halls and highway service stations, it accurately reaches road trip enthusiasts and turns technical features into tangible lifestyle experience. Integrating immersive product trial, social check-in and nationwide brand communication, it achieves multiple objectives: communicating product value, cultivating potential buyers and upgrading brand perception.

关于 小米澎程

小米澎程是小米汽车旗下面向长途自驾、家庭露营场景打造的 SUV 产品系列，依托小米在智能电控、人车交互、车身结构方面的技术积累，主打可灵活重构的智能座舱空间。品牌跳出传统 SUV 的产品定位，以 “移动生活空间” 作为核心主张，围绕家庭出游、户外露营用户需求，开发可旋转座椅、纯平地板、电动升顶帐篷等创新结构。小米汽车以全域线下巡展的方式，把座舱空间技术实景化展示，面向米粉与户外家庭群体，传递车即生活空间的全新出行理念。

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