YSL美妆无界空间(上海)

项目品牌: YSL BEAUTE

项目行业: 护肤

项目日期: 2021-07-17 00:00 2021-07-18 00:00

项目地点: 上海 灰仓艺术中心

项目名称: YSL美妆无界空间(上海)


#YSL美妆无界空间##全新YSL小黑条#

YSL BEAUTY ZONE

#PUSHTHEBOUNDARIES

YSL美妆无界空间

2021年07月16日-2021年07月17日

上海 灰仓美术中心




李宇春,朱婧汐,邱天

项目预热


2021年07月17日

LimboLimbs FakeGentle假斯文 Chace

2021年07月18日

谷水车间与梦罐头 Empress cc 后海大鲨鱼乐队

场地外部




场地内部





排队及空间内人群



内部外部的展示空间






项目花边





项目地点


原为杨浦滨江上的 上海电力股份有限公司杨树浦发电厂 ,现在是灰仓艺术中心




项目视频


官方视频



粉丝视角李宇春视频

项目后续


原文链接:https://beaworldfestival.com/eubea_events/ysl-beauty-zone/

A 3-day celeb-packed Beauty Zone by perpetual boundary pushers YSL, to inspire and empower the next gen cool girls through music, dance, gaming and makeup in an all-out tribal beauty takeover.

From the beginning, our strategy team hit on a recurrent theme from their Cool Girl research. Their world is not debutante dresses and idle days, this is a generation on the move – parties, music, dancing, gaming and a beauty that’s subjective and personal. They were tired of hearing redundant and imposed beauty tropes; flawless skin, pretty face, skinny figures. They seek empowerment to be brave with beauty that led to our hero concept #PUSHTHEBOUNDARIES.

This concept of strength and confidence, together with the unique architecture of the Ash Museum’s river-side tanks and iconic location, would underpin the Beauty Zone platform’s hosting of key launch products, like the YSL’s Slim Velvet Radical in the context of an immersive brand world of different tribal zones that of DJs, Rappers, Gamers and Dancers. This all led to a large stage area live show by key performers such as Ingrita Yu of W8VES, Zhu Jingxi JING, Chace, Houhai Sharks, LimboLimbs, Empress CC! FakeGentle, and Dream Can.



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