adidas Originals by JENNIE 双城限时快闪

adidas Originals by JENNIE快闪

2026年08月28日-2026年08月30日

上海 安福路三叶草全球旗舰店

项目现场

adidas Originals by JENNIE 双城限时快闪于 8 月 28‑30 日登陆上海安福路三叶草全球旗舰店，同步联动成都太古里门店，作为该明星共创联名系列国内抢先预览项目，为 9 月 1 日全渠道全球发售完成预热铺垫。

空间以 “Functional Grace 机能优雅” 为核心美学，揉合芭蕾柔美与机能运动气质，采用柔雾简约视觉基调，依托原有旗舰店做场景改造，墙面铺设系列主题艺术大片，完整陈列 JENNIE 深度参与共创的全套服饰鞋履，包括 SUPERSTAR BALLET 芭蕾方头鞋、裹身针织开衫、透视单品与舞蹈配饰，构建沉浸式风格打卡场景。展期设置人生四格自拍机、限定收藏小卡等消费满额福利，精准面向粉丝与潮流穿搭群体。

项目选取安福路高流量潮流街区门店作为首发阵地，采用双城联动的快闪模式，依靠限量抢先体验与礼品激励，激发小红书、短视频平台大量 UGC 传播，跳出单纯商品陈列，把明星共创的设计理念可视化落地，完成线下限时体验、粉丝圈层种草，衔接全球正式发售，构建全球性潮流消费事件的完整营销链路。

The adidas Originals by JENNIE dual‑city pop‑up runs from August 28 to 30 at the global flagship store on Anfu Road Shanghai, linked with Chengdu Taikoo Li outlet. As China’s preview event for this star‑co‑created collaboration, it warms up for the global omnichannel launch on September 1.

Centered on “Functional Grace”, the venue blends ballet elegance with athletic functionality under soft‑toned minimalist aesthetics. Renovated within the existing flagship store, it is decorated with campaign art prints and displays the full co‑designed collection including SUPERSTAR BALLET square‑toe shoes, wrap‑style knits, sheer outfits and dance‑themed accessories to form an immersive style‑check‑in setting. Visitors who meet consumption thresholds can access photo‑booth service and collect exclusive trading‑card sets, targeting fans and fashion‑driven audiences.

Taking advantage of the high‑foot‑traffic trendy Anfu Road block and dual‑city layout, limited preview access and gift incentives drive massive UGC on Xiaohongshu and short‑video platforms. Beyond mere product display, the pop‑up visualizes star‑led design concepts. It builds a complete marketing chain covering offline limited‑time experience, fan‑community seeding and the subsequent global release, shaping this collection into a worldwide fashion‑consumption event.

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