【GDX】HBO 《难以伺候》宣传活动
作者: GDXSTUDIOS
代理商:
GDXSTUDIOS
High Maintenance – HBO
《难以伺候》- HBO
The Challenge 挑战
HBO wanted a mobile activation in targeted markets to promote season 3 of High Maintenance, a show about a marijuana dealer in Brooklyn who delivers his goods via bicycle to stressed-out clients across New York City.
HBO希望做一个快闪店活动，以推广《难以伺候》第3季。该剧集讲述了布鲁克林的一位违禁4烟草经销商通过自行车将其商品运送给纽约那些有需要的客户的故事。
豆瓣链接：https://movie.douban.com/subject/30411336/
The Solution 解决方案
Located in the heart of Williamsburg, Brooklyn on Friday morning January 18, 2019; as well as the center of the Venice Beach Boardwalk on Saturday morning January 19, 2019, fans encountered brand ambassadors dressed up as the show’s main character, “The Guy,” and were ushered to start their mornings on a high note with courtesy caffeinated cups out of fully wrapped High Maintenance coffee trucks.
地点：
第一次：2019年1月18日（星期五）在布鲁克林威廉斯堡中心
第二次：2019年1月19日（星期六）在威尼斯海滩浮桥中心。
粉丝们遇到了品牌大使，他们扮成剧里的主角“盖伊''， 他从装饰豪华的高级咖啡车中取出一杯咖啡送上，让人迎接清爽的早晨。
Star power also fueled the morning commute, show frontrunner and creator, Ben Sinclair showed up in Brooklyn to enjoy a cup, interact with fans, and post a series of Instagram-stories about his experience at the truck, on both his personal account and the show’s official account.
明星力量也帮助了这次快闪活动。主角和主创之一的Ben Sinclair出现在布鲁克林活动现场，享受咖啡并与粉丝互动。其后，在个人社交上发布了一系列关于他在这次活动的见闻。
图片来自网络及品牌公开信息，出处见品牌
原文链接：https://gdxstudios.com/portfolio-posts/high-maintenance-hbo/
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