lululemon featherweight 秋冬新品静态展（北京、成都）

lululemon featherweight 秋冬新品静态展

2026年09月30日-2026年10月07日

成都 太古里 东广场；北京 太古里

项目现场

lululemon Featherweight 秋冬新品静态展于 2026 年 9 月 30 日至 10 月 7 日，每日 10:00-21:00，同步落地成都太古里东广场与北京太古里。

本次项目以 “轻盈、温暖与自在” 为核心创意，围绕 Featherweight 羽绒系列 900 蓬松度鹅绒科技，把专业户外面料性能和城市街头场景结合，借助 16 组差异化冬日穿搭造型，展现羽绒服饰多元穿搭潜力，是品牌面向秋冬市场打造的城市公共空间体验项目。

在空间造型与现场制作层面，项目搭建大型沉浸式装置，运用流动光影塑造轻盈冬日氛围，将抽象的产品 “轻盈感” 视觉化落地；展区不设置封闭展台，打破传统静态陈列的刻板边界，让 16 组完整冬日造型在光影中依次呈现，展陈场景与太古里街巷空间自然相融，兼顾产品展示功能与打卡出片的视觉效果，访客可以近距离触摸体验 Featherweight 羽绒外套的轻盈触感与拒水特性。

活动期间，李宇春与刘易斯・汉密尔顿演绎的全球广告同款造型线下实景呈现，访客可打卡同款场景，同时品牌鼓励参观者分享个人秋冬穿搭，汲取明星穿搭灵感，打造个性化冬日造型；展览联动焕新升级的 lululemon 成都太古里三层门店，设置李宇春冬季之选专区、成都限定熊猫定制服务以及露台庭院体验，延伸线下消费链路。从项目意义与传播营销关系来看，本次静态展是品牌线下体验升级的重要实践，推动品牌由单纯展示产品参数，转向打造沉浸式运动生活方式体验。空间装置、明星同款场景天然具备社交传播属性，访客打卡产出大量 UGC 内容，在小红书、抖音等社交平台扩散，降低品牌传播成本。策展思路将面料硬核科技、明星 IP 与城市商圈公共空间融合，重塑大众认知，把羽绒单品从单纯的保暖服饰，转化为表达自我状态的风格载体，传递 “无论何种天气，依然走出去感受生动” 的品牌主张。线下沉浸式体验为品牌种草，带动门店客流与转化，为运动生活方式品牌在核心商圈打造线下展览提供可参考的策展范式。

The lululemon Featherweight Autumn & Winter New Collection Static Exhibition was held from September 30 to October 7, 2026, 10:00–21:00 daily, at East Square of Taikoo Li Chengdu and Taikoo Li Beijing simultaneously.

Centered on the core concept of “lightness, warmth and ease”, the project integrates the 900-fill-power goose down technology of the Featherweight down series with urban street scenes. Sixteen distinctive winter styling sets demonstrate diversified matching possibilities of down apparel, forming an urban public space experience campaign launched by the brand for the autumn and winter market.

In terms of spatial styling and on-site production, large immersive installations are constructed with flowing light and shadow to materialize the abstract sense of “lightness”. Closed display booths are discarded to break the rigid boundaries of traditional static exhibitions. Sixteen full winter styling groups are displayed under shifting light, blending naturally with the streetscape of Taikoo Li. The design balances product presentation and photogenic visual effects, enabling visitors to closely feel the lightweight texture and water-repellent performance of Featherweight down jackets.

During the event, the winter outfits featured in the global campaign interpreted by Li Yuchun and Lewis Hamilton are reproduced on-site for visitors to check in. Visitors are encouraged to share their own autumn and winter outfits and draw styling inspiration from the celebrity looks. The exhibition links to the renovated three-storey lululemon Taikoo Li Chengdu store, where the Li Yuchun Winter Picks zone, Chengdu-exclusive panda customization service and terrace courtyard experience extend the offline consumption journey. Regarding project significance and the correlation between activities and marketing communication, this static exhibition marks a key upgrade of lululemon’s offline experience strategy, shifting from simple display of product specifications to immersive lifestyle experience. Spatial installations and celebrity-themed scenes are highly shareable on social media, triggering abundant UGC content on platforms such as Xiaohongshu and Douyin and cutting brand communication costs. By combining high-performance fabric technology, celebrity IP and public space in prime shopping districts, the exhibition redefines down jackets from mere warm garments into style carriers for self-expression, delivering the brand attitude of “step out and embrace vitality regardless of weather conditions”. Immersive offline experience boosts brand awareness and drives store traffic and sales conversion, offering a valuable curation reference for lifestyle sports brands to launch offline exhibitions in core commercial districts.

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